Twirling Tiger Tales

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Recommendations for What to Read, Watch and Listen to [LISTEN, OR READ] Social Media and the Global War for Public Opinion Two think tankers, P.W. Singer, a strategist at New America, consultant for the U.S. military and intelligence community and book author, partnered with Emerson T. Brooking, a research fellow at the Council on Foreign Relations who writes about conflict and social media, to co-write a new book, “LikeWar: The Weaponization of Social Media.” The...

Social Media Murkiness, Corporate Carrots and Parenthood Pitfalls

I live in a town that’s served by a modest amount of small businesses, including a driving school that my millennial daughter attended and now follows on Facebook. The company’s page is typically populated with helpful tips and lots of images of teens proudly holding up their completion certificates. My daughter, however, recently was miffed by the driving school’s Facebook post, which stated, “Just returned the two pairs of @nike I bought last weekend ....

Harnessing Your Company’s Reputation with (the Right) Content

Two things immediately stood out, to me at least, while attending my favorite cybersecurity conference last week in New Orleans. Both were tied to toilets. One had to do with a personal observation: There were lines between sessions to use women’s restrooms. At any other event, women typically stand in longer restroom lines than men. Cybersecurity conferences, though, are the reverse because there are far more men than women in the information security profession. Having...

From the Field: The Good and Bad Surrounding Today’s ‘Toilet Issues’

The woman pulled up to the tree removal team in a silver Durango, demanding to know what they were doing tearing down aspens that bordered two properties. “This is my house!” she shouted. Only it wasn’t her house; it was mine. She’d been the victim of an online scam using a fake Craigslist rental listing as bait. If you ever use free online forums, especially Craigslist, to find a place to live, you likely will...

Protecting Your Content from Cybercriminals

Recommendations for What to Read, Watch and Listen to   [READ AND WATCH] Glam Escapism We’ve all likely been captivated by photographer Annie Leibovitz’s iconic covers for Vanity Fair—especially the “Hollywood” gatefolds that open up to reveal a dozen dazzling stars. Leibovitz skillfully promotes the myth of celebrity greatness by capturing a painterly quality through soft lighting, rich palettes (often including a smattering of saturated reds), dramatic poses, fluid compositions and a particular concept. The...

Posing, Publishing and Persevering

One of my and Anne Saita’s goals as business owners was to be mentors to other business owners—a way to impart our knowledge culled over our careers working for others and the five years working on our own content creation company, Twirling Tiger Media. Early on in our business, our company benefited greatly as recipients of a year-long mentorship under the tutelage of professionals at Blue Cross Blue Shield of Massachusetts and we wanted to...

Be Bold, Be Brave … and Be More Successful by Using a Business Framework

We all want to be better in our chosen careers, right? One of the places where I frequently find motivation and inspiration is in a handful of competitive television shows that bring out the creative in me. And one that I’m currently binging on is the start of this month’s recommendations. [watch] The Great British Baking Show. Season 5 is now on Netflix, and I couldn’t be happier. I’ve been a fan of this competitive...

Recommended: The Ingredients to a Great <strike>Cake</strike> Career

We recently received word US Trademark Registration 5,526,278 is approved. This means we now are the only International Class 35 (content marketing services) company that can legally claim the name Twirling Tiger. It also means that we could, and maybe should, pepper all online and print mentions of our name with the  [registration] symbol (which for some reason won’t show up as intended here). Naming a company is not arbitrary, despite how whimsical or eponymous...

What’s in a Name? Plenty.

Whether you consume the bulk of your news by reading, watching or listening, it’s crucial to know how to identify the fake from the fully vetted. It’s not reasonable to expect consumers to fact check every news item or compare multiple sources producing content on the same topic for consistency. The solution for news consumers is to turn their attention to reliable, unbiased sources—the work produced by journalists.  Held to a higher standard Journalists are...

An Easy Solution for Trusting Your News Sources

My friend Carol works as part of a sales team of four … well, now three, since her coworker, Jack, was recently fired. Carol tells me Jack was, on average, moderately successful in his role. Some months, Jack pulled in skyrocketing revenue, giving management hope of greatness in his abilities. But in other months his numbers were flat. Mostly I heard “here’s another Jack story for you” from a very miffed (and sometimes amused) Carol...

Go Big or Go Home — The Smart Way to Make Bold Moves