Twirling Tiger Tales

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It may be difficult for someone from the Baby Boomer generation to understand the resistance from a Millennial when asked to work in an office setting from 8 a.m. to the wee hours of the night to meet a deadline. Or, it may be awkward for a Millennial to receive a phone call from a client or coworker, in favor of a text or email. Three generations dominated the U.S. labor force in 2017—Millennials, Gen...

In the Mix: Baby Boomers, Gen X, Millennials, Gen Z … and Robots and AI

Many years ago, I served on focus groups evaluating everything from knee braces and showerheads to ice cream and pasta sauce. It was clear during introductions that we each represented a different consumer. No surprise, we produced a wide range of responses. Sometimes the room remained divided; other instances, a consensus formed as we collectively considered all factors. I thought of those sessions when reading about the latest PR debacle at Google. The search giant...

Who’s Providing Feedback on Your Content Marketing?

March 2019

Wordplay

We’re all about the words (and images) at Twirling Tiger Media … and work-life balance. Take a five-minute break during your workday and read my latest recommendations for what to listen to and watch for pleasure. I cover how we arrived at “OK,” fancy-schmancy words that are rip-roaring funny, and how to have artists and academics read a great American novel to you. LISTEN Beantown,* the origin of popular affirmation OMG, you’re not going to...

Wordplay

In 1905, an 11-year-old Frank Epperson mixed a soft drink powder with water and then accidentally left the sugary liquid and stirring stick outside on his family’s San Francisco porch overnight. The youngster woke the next morning to discover an ice pop, which some years later became the frozen treat now trademarked Popsicle. (So named by Epperson’s children, who called him “Pop,” after rejecting his first eponymous suggestion: the Eppsicle.) It’s a lovely origin story....

What’s Your Story: Tips for Creating Origin Stories

Whether you are interacting in a sales capacity with a prospect for the first time, or pitching a complex proposal to an existing client, you are the face of your organization and should always adhere to best sales practices.  In order to authentically solve your customer’s problems with your company’s solutions, it’s best to align yourself with your company’s values and mission to effectively promote products and services to your end users. If your marketers...

The Impact of Sales Approaches

In recent weeks, I’ve read and watched tales of two very different entrepreneurs who both led their companies to calamity. They marketed a product or event well before it was ready in order to gain publicity and investors. In both instances, a contractor (among many others) hired to do marketing eventually challenged the CEOs to prove they could do as advertised or pull back on claims. This is perhaps one of the prickly parts of being...

Marketers vs. Makers: What Happens When They Don’t Play Well Together

The objective of the phrase “just do it” can be transformed in many different ways depending upon the accompanying tone. It could be orally stated in a crushing indifferent manner, or it could be boldly stylized as seen in Nike’s signature 30-year-old “JUST DO IT” campaign that continues to inspire all fitness levels to embrace exercise (while donning Nike products). Conveying an appropriate tone of voice that is aligned with your brand (company or personal)...

Setting the (Right) Tone in Professional Communications

Most of us juggle multiple projects or manage many people in a day’s work. As a result, some projects fall by the wayside to make more room to complete others. Priorities may be based on deadlines or impact. Eventually, though, older must-do projects move back to the forefront. How, though, do you muster the enthusiasm, energy and effort to awaken dormant ideas and turn cold notes into hot copy or imagery? I should politely nod...

8 Tips to Warm Up a Cold Project

Recommendations for What to Read, Watch and Listen to My self-imposed, upcoming blackout from news, social media and work, otherwise known as a holiday break, promises to be filled with reading, watching and listening for pure pleasure … along with plenty of time to recharge and enjoy family and friends. Here’s a few of my recommendations for any winter season downtime. [Read] NPR’s Book Concierge at Your Service Wonder no more about what to read...

Recharge by Detaching, Resting and Relaxing

The other month I went with a friend to see a movie about a father dealing with his drug-addicted son. Knowing this should have prepared me for a depressing storyline, and yet, toward the end of the film, I was fighting back tears. To keep from crying, I told myself to think of something to make me happy. It was a big fail. Every person or pet I conjured made me want to weep more....

Getting through ‘Family Holidays’