Twirling Tiger Tales

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Whether you are interacting in a sales capacity with a prospect for the first time, or pitching a complex proposal to an existing client, you are the face of your organization and should always adhere to best sales practices.  In order to authentically solve your customer’s problems with your company’s solutions, it’s best to align yourself with your company’s values and mission to effectively promote products and services to your end users. If your marketers...

The Impact of Sales Approaches

In recent weeks, I’ve read and watched tales of two very different entrepreneurs who both led their companies to calamity. They marketed a product or event well before it was ready in order to gain publicity and investors. In both instances, a contractor (among many others) hired to do marketing eventually challenged the CEOs to prove they could do as advertised or pull back on claims. This is perhaps one of the prickly parts of being...

Marketers vs. Makers: What Happens When They Don’t Play Well Together

The objective of the phrase “just do it” can be transformed in many different ways depending upon the accompanying tone. It could be orally stated in a crushing indifferent manner, or it could be boldly stylized as seen in Nike’s signature 30-year-old “JUST DO IT” campaign that continues to inspire all fitness levels to embrace exercise (while donning Nike products). Conveying an appropriate tone of voice that is aligned with your brand (company or personal)...

Setting the (Right) Tone in Professional Communications

Most of us juggle multiple projects or manage many people in a day’s work. As a result, some projects fall by the wayside to make more room to complete others. Priorities may be based on deadlines or impact. Eventually, though, older must-do projects move back to the forefront. How, though, do you muster the enthusiasm, energy and effort to awaken dormant ideas and turn cold notes into hot copy or imagery? I should politely nod...

8 Tips to Warm Up a Cold Project

Recommendations for What to Read, Watch and Listen to My self-imposed, upcoming blackout from news, social media and work, otherwise known as a holiday break, promises to be filled with reading, watching and listening for pure pleasure … along with plenty of time to recharge and enjoy family and friends. Here’s a few of my recommendations for any winter season downtime. [Read] NPR’s Book Concierge at Your Service Wonder no more about what to read...

Recharge by Detaching, Resting and Relaxing

The other month I went with a friend to see a movie about a father dealing with his drug-addicted son. Knowing this should have prepared me for a depressing storyline, and yet, toward the end of the film, I was fighting back tears. To keep from crying, I told myself to think of something to make me happy. It was a big fail. Every person or pet I conjured made me want to weep more....

Getting through ‘Family Holidays’

The Thanksgiving leftovers are gone, and all things pumpkin have transitioned to everything peppermint. Perfect time to feast on a film, a feature and a podcast to both incite and inspire us during the next round of holidays. [watch] The price of monitoring online content. The PBS series Independent Lens recently aired an excellent documentary on offshore content moderators paid to screen and often block controversial pictures and videos. The filmmakers juxtapose young Filipinos hired to...

Arbitrators of Content: When Censorship and Satire Go Too Far

Receiving advice from accomplished people, whether for personal or business gain, is a way to accelerate your own trajectory toward favorable outcomes. There are many ways to seek out guidance from experts, such as reading success stories, listening to helpful podcasts, crafting a thoughtful request to start a dialogue with a mentor, advisor or sponsor, and attending big and small networking events.  I find that a consistent resource for a concentration of experts and networking...

Get Inspired from Buckets of Good Advice

I am the daughter of a WWII Army Air Forces veteran … a once eighteen-year-old, Thomas John Joyce, who shipped out of Boston with an Infantry Regiment to fight an enemy in Italy. My father possessed many wonderful attributes—loyal to family and friends, highly skilled crafter (he could design, build, wire, plumb and decorate structures without instruction), artistic, ardent sailor and swimmer, impeccably stylish, honest, kind, always willing to help others, and I rarely heard...

Stuff We Collect and Then Let Go Of

November 2018

The Price of Privacy

We thought we’d offer a break from all the U.S. elections coverage to focus on what some elected officials recently did in our area of expertise: privacy and cybersecurity. Several legislators have introduced consumer data protection laws, but so far only one major bill has passed at the state, versus federal, level. Earlier this year, California legislators passed the nation’s most stringent consumer privacy law to date. It’s modeled in the image of the European...

The Price of Privacy