writing & editing

Two months ago, when ChatGPT quickly ascended the hype cycle, I considered incorporating a trick now regarded as trite. I’d let the large language model technology draft this blog post. I’m glad I didn’t give in to gimmick. Instead, I asked ChatGPT to craft 1,500 words on the global nursing shortage. I’d just written a 1,500-word white paper on the same topic for a client and wanted to compare results. What I got back made...

Let’s Chat About ChatGPT

Ever suffer from a creative block? ‘Course you have. We all hit mental blockades and stall creatively, especially if we don’t allow enough time (or give too much) for an idea or approach to gestate. As a seasoned writer, there have been plenty of times where I’ve been unable to see the light through the trees. When that happens, I typically incorporate these three ways to power through a rut. 1. Get More Creative by...

3 Easy Ways to Work Through a Creative Block

During my early morning walks, I often listen to true crime podcasts. I listen as much for the storytelling as the sleuthing, and I’ve come to see B2B content marketing similarly. Some true crime podcasters retell a solved crime to cast doubts or confirm a killer. Others attempt to open unsolved cases to bring new attention to an old case. In many ways, B2B content marketing does something similar: It lays out details of a...

Marketing Like a True Crime Podcaster

In seventh grade, a small group of us students concocted a daylong game. We raised our hands during every classroom lesson to ask the teacher a succession of questions that began with the word “why.” “Why did the author spend two pages describing his dinner when a paragraph would do?” “Why does that formula work?” “Why exactly are we learning about British colonization of India?” Our goal: See how many why questions it took to...

‘Why’ Don’t We Delve Deeper into Brand Journalism

I occasionally am asked how to break into any field, but especially writing and editing. The referrals come from those who know my work and my track record. I wanted to share some of that advice with anyone pursuing a creative field. These practices and guiding principles worked for me whenever I job hunted. And, they apply to anyone regardless of their stage in life. Do your best, knowing some days will be more challenging...

How to Break into Any Field (Especially Writing or Editing)

Today is better known in certain circles as May the 4th Be with You, a loose play on the most famous line in a long list of Star Wars movies. But we’re going to open with another sci-fi classic: Blade Runner. If you caught the last half hour of the Oscars the other weekend, then you likely laughed at Harrison Ford reading a list of feedback from producers to director Ridley Scott after a screening...

Critics: Know Who to Listen to and Who to Ignore

There’s a lot of buzz these days around non-fungible tokens, or NFTs, tied to blockchains and smart contracts previously outside creatives’ domains. But recent sales of $300 million in cryptocurrency for digital art assets is turning heads—and shaking them too. Just what is going on, and do these tech topics benefit creatives (beyond the obvious financial gains)? I’ve listened to numerous podcasts and scoured a dozen articles on the topic. Though less hazy on what’s...

NFTs, Blockchain, Smart Contracts:  Tech Topics Creatives Should Know

  In prehistoric times, people relied on images alone to convey a story. In the Information Age, images have great significance in every form of communication along with words. It’s a designer’s job to present both imagery and words together in impactful and original ways. Connecting with an audience using high-quality images that are paired with content raises the profile and perception of a business, which in turn, builds trust and respect. Here’s how to...

How to Use Images and Pair Them with Headlines

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