writing & editing
October 2019
How to Begin Marketing Your Brand Using Blogs
At recent networking events, I’ve been mingling with other small business owners and professionals who are interested in advancing their brand online. From financial advisors and real estate brokers to web service providers, wellness coaches and more—most are flummoxed by how to begin to gain attention and traction from prospects while on a tight budget. One piece of advice I offer to jump-start marketing for either their company or personal brand: Create an active blog. ...
October 2019
How to Make Headlines
There are numerous ways to make headlines—as in craft a great title to a piece of content marketing in order to grab attention. Just make sure that it’s the kind of attention you want for your article, blog post, white paper, case study, advertisement, and so on. Here are some tips to create great headlines for a wide variety of deliverables. The medium influences the message The first step in creating a compelling headline is...
August 2019
How to Create Award-Winning Content
Our editorial and creative teams at Twirling Tiger Media recently celebrated industry awards in two different competitions. It was the fourth year in a row that we earned outside recognition for our writing and design. I’ve worked both sides of competitions and can tell you that sometimes the best work doesn’t always win gold, but in general all prize-winners are exceptional. If or where you place depends largely on two factors: what you enter and...
Over the years I’ve used different note-taking modes in meetings and conference sessions. Sometimes I use a laptop or tablet; other times, I go with paper and pen. One thing I’ve noticed in that time is how little I actually retain when I am taking notes electronically. Then again, I can make sense of my notes, which isn’t always the case with handwritten ones. Several years ago, a Harvard Business Review intern wrote about what we...
September 2018
Recommended: The Ingredients to a Great Cake Career
We all want to be better in our chosen careers, right? One of the places where I frequently find motivation and inspiration is in a handful of competitive television shows that bring out the creative in me. And one that I’m currently binging on is the start of this month’s recommendations. [watch] The Great British Baking Show. Season 5 is now on Netflix, and I couldn’t be happier. I’ve been a fan of this competitive...
August 2018
Why Writers Need a Contract
Thanks to a flood of contract writers and the rise of content mills, the commerce of writing is taking a huge economic hit. So are writers who depend on their craft to earn a living. That’s why freelance writers need a contract. Statements of work or author agreements —or whatever such contracts are called—are designed to clearly explain expectations and publishing rights. Most writers understand the deliverables and deadlines. It’s the publishing rights that can...
Tomorrow we celebrate our nation’s independence from the British in the 1700s. What better time then to discuss how you can become more independent too. In this case, we’re talking about becoming an independent contractor as either a side gig or to replace a job that no longer works for you. Twirling Tiger Media works with a range of independent contractors, many of whom have been with us since our start. I’ve also been a...
Ever since a friend brought it to my attention, I’ve noticed I misuse the word perfect frequently, at least in speech. I say it when I find a mutual time to talk with someone. When I sign off on instructions. When I’m offered fresh fruit in lieu of bacon for brunch. The one place I rarely use it: my own work product. Perfect should not be the goal “Perfect” may be my current catch phrase,...
I spent part of this winter in central Oregon, where it snowed often and ice frequently accumulated on the roads. One early March morning I confidently headed out for groceries in a Nissan Pathfinder and very briefly lost control of the vehicle. I’d misjudged the Pathfinder’s four-wheel drive, my own competence and the road’s slick surface. So, with that event still fresh in my mind, I’ll open this month’s recommendations for what to read, watch...
February 2018
‘Can We Trust the Numbers?’
This is Anne’s February installation of what we’re reading, watching and listening to. I recently worked for months on a big project for a client in healthcare IT. It was based on an extensive survey of current, select practices by clinicians, clinical informaticists and IT managers. It involved a lot of data crunching and more than one meeting to go over those data points. What struck me in the course of creating an infographic and...