women entrepreneurs

Maybe you forgot the very purpose of the work you do or the business you run because of complacency. Perhaps these pandemic times have not only disrupted your work, but have revealed that your purpose has evolved and you simply need to acknowledge its reshaped existence and make new plans in support of it. No matter the doldrums, distractions, or discoveries, demands of customers change and so should you … if you are able. My...

Reconnecting With the Purpose of Your Work

The nature of my work and industry has allowed me to be either a work-at-home employee or an on-site employee for stretches of time. For over a decade of those years, my circumstances were quite challenging as I juggled career and family responsibilities as a single mother of two. Both work environments have their challenges for any parent, but, as a friend told me long ago, “You find a way.”  My children were very young...

How to Manage Distractions During Your Workday

Last week I wrote a piece on LinkedIn about the seismic changes in cybersecurity since I hitched my journalism wagon to that field 20 years ago. I talked about what constituted a “content producer” back then. I noted how easy it was to break into the industry as both a practitioner and paid observer. And I discussed some of my most amusing moments to illustrate how far we’ve come as professionals. What I didn’t delve...

Lessons Learned from Building a Company

Receiving advice from accomplished people, whether for personal or business gain, is a way to accelerate your own trajectory toward favorable outcomes. There are many ways to seek out guidance from experts, such as reading success stories, listening to helpful podcasts, crafting a thoughtful request to start a dialogue with a mentor, advisor or sponsor, and attending big and small networking events.  I find that a consistent resource for a concentration of experts and networking...

Get Inspired from Buckets of Good Advice

Two things immediately stood out, to me at least, while attending my favorite cybersecurity conference last week in New Orleans. Both were tied to toilets. One had to do with a personal observation: There were lines between sessions to use women’s restrooms. At any other event, women typically stand in longer restroom lines than men. Cybersecurity conferences, though, are the reverse because there are far more men than women in the information security profession. Having...

From the Field: The Good and Bad Surrounding Today’s ‘Toilet Issues’

One of my and Anne Saita’s goals as business owners was to be mentors to other business owners—a way to impart our knowledge culled over our careers working for others and the five years working on our own content creation company, Twirling Tiger Media. Early on in our business, our company benefited greatly as recipients of a year-long mentorship under the tutelage of professionals at Blue Cross Blue Shield of Massachusetts and we wanted to...

Be Bold, Be Brave … and Be More Successful by Using a Business Framework

It’s May Day, where nations celebrate both spring and International Workers Day. The latter is often associated with socialist nations, but its birthplace is the United States in the 1880s, with Chicago at its epicenter. It is easy to forget the conditions our ancestors were forced to endure in order to earn a living. Minimum 12-hour workdays. No meal or bio breaks. No weekends off or shortened, if any, vacations. Wait! We’re talking about times...

Are We Working Too Hard at Working?

Fueled with a good idea, commitment and fortitude, it is possible to create new and successful opportunities for yourself and others at any stage of your life or career, even in the face of those crippling curve balls life inevitably throws at you. The ability to move quickly when confronted with challenges is more manageable when you’re an experienced problem-solver—a skill that’s honed over toil and time. In the last days of 2017, I had...

Making Lemonade … and Content Worth Reading

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