thought leadership
“No,” I said, followed by a litany of reasons about why not: “I’m on a deadline … just too busy … there’s a complicated photo shoot in San Diego today and I need to be on-call for the photographer, plus I just don’t feel like going for a walk now.” He pawed at my shoe, lifted his head slowly, and flashed his bulging Boston Terrier eyes. My dog clearly understands a commanding “no.” What he...
I could write a blog post about my usual topics intended to help you maintain a balance between your career and your personal life, or how to create compelling content marketing and use powerful imagery designed to influence your target audience. But, there is a global digital-culture phenom to acknowledge—Ukrainian President Volodymyr Zelensky. I’m one of Zelensky’s 16.8M (and rising) followers on Instagram. I also consume any-platform news stories about Zelensky’s relentless defense of Ukraine’s independence...
March 2022
How to Avoid Being Catfished at Work
Most of us are familiar with the term catfished, thanks to a documentary and cable TV show about people who engage in romantic relationships based on fraud. What isn’t as well-known are people catfished at work. Such was the case for employees who took virtual jobs with a British startup and worked for up to six months without receiving payment. Dozens of people who lost their jobs during the pandemic eagerly accepted job offers from...
January 2022
Do You Have What It Takes to Stick with a Goal?
There are a lot of well-intentioned people trying to earnestly be better this year—at working, exercising, eating, budgeting and relaxing. We did a series of graphics-centric content last year that might help you stick with a goal. These brief-but-potent bits of advice are based on Twirling Tiger Media leaders’ many years of experience in creating content and companies and clients. We’ve seen and done it all, and we want you to avoid the pitfalls we...
October 2021
Moving Ideas Forward Using Creative Practices
“Creativity is the magical human act of doing something that might not work. If you know it’s going to work, then it’s management.” —Seth Godin A tattered official notice from the local fire department tacked to a wall stated a maximum capacity of 130 people were allowed in the darkish restaurant. Included in that headcount would be the few waitstaff bustling by tables filled with strangers seated elbow-to-elbow, and the musicians readying to entertain us. Established...
September 2021
Finding a Path Forward … Quickly
Beyond the worry, fear and suffering caused by the pandemic, people have managed to remarkably change directions in their personal and professional lives, demonstrating great resiliency. Take a step back from the flurry of pandemic-time workplace changes to notice how your coworkers are able to quickly set aside best-laid plans when current products or services aren’t meeting the needs of the market. Pre-pandemic, a change of direction would likely be identified and resolved at a slower...
A visual creative’s job is to dazzle the reader using a well-executed convergence of concept + imagery + graphic design + words. This dynamic combination wins views … and peer-judged awards. Our team recently received national recognition in an industry awards program for a 2020 series on security awareness training featuring a fictitious company. We earned a National Silver Award from the American Society of Business Publication Editors. The series previously earned a Silver Award...
There’s a lot of buzz these days around non-fungible tokens, or NFTs, tied to blockchains and smart contracts previously outside creatives’ domains. But recent sales of $300 million in cryptocurrency for digital art assets is turning heads—and shaking them too. Just what is going on, and do these tech topics benefit creatives (beyond the obvious financial gains)? I’ve listened to numerous podcasts and scoured a dozen articles on the topic. Though less hazy on what’s...
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