thought leadership
March 2023
Let’s Chat About ChatGPT
Two months ago, when ChatGPT quickly ascended the hype cycle, I considered incorporating a trick now regarded as trite. I’d let the large language model technology draft this blog post. I’m glad I didn’t give in to gimmick. Instead, I asked ChatGPT to craft 1,500 words on the global nursing shortage. I’d just written a 1,500-word white paper on the same topic for a client and wanted to compare results. What I got back made...
February 2023
5 Tips for a ‘Limitless’ Career
I recently binged “Limitless with Chris Hemsworth,” the six-part documentary series on The National Geographic Channel (and Disney+) featuring the Australian actor best known for playing the Marvel character Thor. Hemsworth takes extreme measures in each self-contained episode to understand the human body’s limits. His goal is to revamp his lifestyle to slow the more unpleasant parts of the aging process. Each episode ends with practical tips for those without god-like bodies or endless resources....
January 2023
3 Easy Ways to Work Through a Creative Block
Ever suffer from a creative block? ‘Course you have. We all hit mental blockades and stall creatively, especially if we don’t allow enough time (or give too much) for an idea or approach to gestate. As a seasoned writer, there have been plenty of times where I’ve been unable to see the light through the trees. When that happens, I typically incorporate these three ways to power through a rut. 1. Get More Creative by...
“No,” I said, followed by a litany of reasons about why not: “I’m on a deadline … just too busy … there’s a complicated photo shoot in San Diego today and I need to be on-call for the photographer, plus I just don’t feel like going for a walk now.” He pawed at my shoe, lifted his head slowly, and flashed his bulging Boston Terrier eyes. My dog clearly understands a commanding “no.” What he...
I could write a blog post about my usual topics intended to help you maintain a balance between your career and your personal life, or how to create compelling content marketing and use powerful imagery designed to influence your target audience. But, there is a global digital-culture phenom to acknowledge—Ukrainian President Volodymyr Zelenskyy. I’m one of Zelenskyy’s 16.8M (and rising) followers on Instagram. I also consume any-platform news stories about Zelenskyy’s relentless defense of Ukraine’s independence...
March 2022
How to Avoid Being Catfished at Work
Most of us are familiar with the term catfished, thanks to a documentary and cable TV show about people who engage in romantic relationships based on fraud. What isn’t as well-known are people catfished at work. Such was the case for employees who took virtual jobs with a British startup and worked for up to six months without receiving payment. Dozens of people who lost their jobs during the pandemic eagerly accepted job offers from...
January 2022
Do You Have What It Takes to Stick with a Goal?
There are a lot of well-intentioned people trying to earnestly be better this year—at working, exercising, eating, budgeting and relaxing. We did a series of graphics-centric content last year that might help you stick with a goal. These brief-but-potent bits of advice are based on Twirling Tiger Media leaders’ many years of experience in creating content and companies and clients. We’ve seen and done it all, and we want you to avoid the pitfalls we...
October 2021
Moving Ideas Forward Using Creative Practices
“Creativity is the magical human act of doing something that might not work. If you know it’s going to work, then it’s management.” —Seth Godin A tattered official notice from the local fire department tacked to a wall stated a maximum capacity of 130 people were allowed in the darkish restaurant. Included in that headcount would be the few waitstaff bustling by tables filled with strangers seated elbow-to-elbow, and the musicians readying to entertain us. Established...
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