thought leadership

There’s a lot of buzz these days around non-fungible tokens, or NFTs, tied to blockchains and smart contracts previously outside creatives’ domains. But recent sales of $300 million in cryptocurrency for digital art assets is turning heads—and shaking them too. Just what is going on, and do these tech topics benefit creatives (beyond the obvious financial gains)? I’ve listened to numerous podcasts and scoured a dozen articles on the topic. Though less hazy on what’s...

NFTs, Blockchain, Smart Contracts:  Tech Topics Creatives Should Know

The nature of my work and industry has allowed me to be either a work-at-home employee or an on-site employee for stretches of time. For over a decade of those years, my circumstances were quite challenging as I juggled career and family responsibilities as a single mother of two. Both work environments have their challenges for any parent, but, as a friend told me long ago, “You find a way.”  My children were very young...

How to Manage Distractions During Your Workday

Generating content that appeals to a variety of audiences is among the more perplexing aspects of B2B writing. The high-level, highly scannable copy favored by chief executives likely will disappoint the detail-oriented practitioner in need of instruction, not just insight. That’s why it’s critical the intended audience and/or personas for any content marketing be well defined. What also is important, and sometimes overlooked, is the writer’s comfort level with a given topic. Does this person...

The B2B Writer, Reader and ‘New to Know’

Last week I wrote a piece on LinkedIn about the seismic changes in cybersecurity since I hitched my journalism wagon to that field 20 years ago. I talked about what constituted a “content producer” back then. I noted how easy it was to break into the industry as both a practitioner and paid observer. And I discussed some of my most amusing moments to illustrate how far we’ve come as professionals. What I didn’t delve...

Lessons Learned from Building a Company

Your company has its values established and adheres to them … right? And if they do, as an employee, you know your company’s values and abide by them … right? (Even better for all if your personal values align with those of your company.) “Yes” and “yes” should ideally be your response.  The core standards that companies embrace are what shapes the essence of their identities. These standards, or values, support a vision that create their...

The Importance of Upholding Company Values

I’m going to wade into waters our company typically avoids: politics. Today is Super Tuesday, which means qualified voters in 14 states will be casting ballots for their preferred candidates vying for U.S., state and local offices. There has been a lot of concern over election interference, which is why 80% of the nation will be using paper ballots despite advances made in electronic voting come November. That’s according to Christopher Krebs, the head of...

Let’s Make Every Vote Count

Digital marketing is about to hit a major disruption. That’s especially true for organizations reliant on buying rather than building lists, gauging campaign effectiveness through web metrics, and sending content to recipients without their explicit permission. All of those practices are impacted by the nation’s most stringent consumer data privacy law: the California Consumer Privacy Act (CCPA). Though CCPA received a lot of attention when it first passed in summer 2018, it’s only been in recent months...

Making Sure Your Digital Marketing Meets CCPA

November 2019

Be Best, Blogger

On a LinkedIn post recently, marketers were debating the value of blogs—those marketing mainstays used to build trust with your prospects, warm up the buying process with engagement and bolster your SEO efforts. Some of those weighing in on LinkedIn suggested to not post “some crappy 500-word blog that your overpaid agency told you to write,” and to “ditch the blog when you have nothing to say.” I 100% agree with those recommendations … and...

Be Best, Blogger

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