thought leadership
January 2020
Making Sure Your Digital Marketing Meets CCPA
Digital marketing is about to hit a major disruption. That’s especially true for organizations reliant on buying rather than building lists, gauging campaign effectiveness through web metrics, and sending content to recipients without their explicit permission. All of those practices are impacted by the nation’s most stringent consumer data privacy law: the California Consumer Privacy Act (CCPA). Though CCPA received a lot of attention when it first passed in summer 2018, it’s only been in recent months...
November 2019
Be Best, Blogger
On a LinkedIn post recently, marketers were debating the value of blogs—those marketing mainstays used to build trust with your prospects, warm up the buying process with engagement and bolster your SEO efforts. Some of those weighing in on LinkedIn suggested to not post “some crappy 500-word blog that your overpaid agency told you to write,” and to “ditch the blog when you have nothing to say.” I 100% agree with those recommendations … and...
October 2019
How to Begin Marketing Your Brand Using Blogs
At recent networking events, I’ve been mingling with other small business owners and professionals who are interested in advancing their brand online. From financial advisors and real estate brokers to web service providers, wellness coaches and more—most are flummoxed by how to begin to gain attention and traction from prospects while on a tight budget. One piece of advice I offer to jump-start marketing for either their company or personal brand: Create an active blog. ...
July 2019
Go Ahead and Leverage Your Network
A pithy and seemingly superficial greeting accompanied by a request from a long-lost business associate arrived in my inbox. You know the type: “Hi … it’s been a while … can you direct me to copious leads for my services?” I’m paraphrasing, but that was the nub. I enjoy the role of bridging those in my network with bountiful opportunities, and gaining from the reciprocal benefits. But, in the case of this peer, her past...
The Thanksgiving leftovers are gone, and all things pumpkin have transitioned to everything peppermint. Perfect time to feast on a film, a feature and a podcast to both incite and inspire us during the next round of holidays. [watch] The price of monitoring online content. The PBS series Independent Lens recently aired an excellent documentary on offshore content moderators paid to screen and often block controversial pictures and videos. The filmmakers juxtapose young Filipinos hired to...
November 2018
Get Inspired from Buckets of Good Advice
Receiving advice from accomplished people, whether for personal or business gain, is a way to accelerate your own trajectory toward favorable outcomes. There are many ways to seek out guidance from experts, such as reading success stories, listening to helpful podcasts, crafting a thoughtful request to start a dialogue with a mentor, advisor or sponsor, and attending big and small networking events. I find that a consistent resource for a concentration of experts and networking...
November 2018
The Price of Privacy
We thought we’d offer a break from all the U.S. elections coverage to focus on what some elected officials recently did in our area of expertise: privacy and cybersecurity. Several legislators have introduced consumer data protection laws, but so far only one major bill has passed at the state, versus federal, level. Earlier this year, California legislators passed the nation’s most stringent consumer privacy law to date. It’s modeled in the image of the European...
Recommendations for What to Read, Watch and Listen to [LISTEN, OR READ] Social Media and the Global War for Public Opinion Two think tankers, P.W. Singer, a strategist at New America, consultant for the U.S. military and intelligence community and book author, partnered with Emerson T. Brooking, a research fellow at the Council on Foreign Relations who writes about conflict and social media, to co-write a new book, “LikeWar: The Weaponization of Social Media.” The...
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