strategy

Receiving advice from accomplished people, whether for personal or business gain, is a way to accelerate your own trajectory toward favorable outcomes. There are many ways to seek out guidance from experts, such as reading success stories, listening to helpful podcasts, crafting a thoughtful request to start a dialogue with a mentor, advisor or sponsor, and attending big and small networking events.  I find that a consistent resource for a concentration of experts and networking...

Get Inspired from Buckets of Good Advice

Recommendations for What to Read, Watch and Listen to [LISTEN, OR READ] Social Media and the Global War for Public Opinion Two think tankers, P.W. Singer, a strategist at New America, consultant for the U.S. military and intelligence community and book author, partnered with Emerson T. Brooking, a research fellow at the Council on Foreign Relations who writes about conflict and social media, to co-write a new book, “LikeWar: The Weaponization of Social Media.” The...

Social Media Murkiness, Corporate Carrots and Parenthood Pitfalls

I’m a fan of the sci-fi anthology Black Mirror on Netflix—a show sometimes described as a modern Twilight Zone rife with biting social commentary. In one season opener, social media standings have replaced credit scores and as a result, everyone is overly polite in public. Spoiler alert: In the end, through witnessing one woman’s swift fall, we discover that one of the few places where people with pent-up anger are openly honest is jail. I’ve seen that same imprisonment by politeness at...

Let’s Agree to Disagree

READ Infinite Wisdom “To say something in a complicated way is very easy. But to find a way to say it simply—that takes a lot of work.” In an article appearing in The Economist 1843, French interior, product, industrial and architectural designer Philippe Starck lauds John Wallis’s 1655 creation of the mathematical sign for infinity: . Starck aptly concludes that Wallis’s symbol achieved the goal that all good design should attain—elegance. I’m with Starck: It’s...

…When You’re Not Done Yet

“We have an interesting cover story on cyber threats to critical infrastructure. Our writer interviewed multiple sources. We’ve covered this topic in the past, so let’s put a different spin on this article,” said the editor-in-chief of a popular magazine on information security. Getting Started To arrive at this point, the author of the article completed extensive research, interviewed industry experts, wrote the article and submitted it to the editor-in-chief. (At this juncture, sometimes articles...

How to Collaborate on Content Projects

As a marketer, you fully understand that today’s buying process demands more content production in order to feed self-educating purchasers with irresistible narratives throughout the buyer’s journey. You are flush with appealing content ideas that will attract, engage, convert and nurture your target audience. Implementation, however, is another issue. Audiences want content that provides real value and has emotional appeal. There’s likely wonderful stories to tell about how your team, products or services helped solve...

Closing the Content Marketing Implementation Gap