social media

I’m going to wade into waters our company typically avoids: politics. Today is Super Tuesday, which means qualified voters in 14 states will be casting ballots for their preferred candidates vying for U.S., state and local offices. There has been a lot of concern over election interference, which is why 80% of the nation will be using paper ballots despite advances made in electronic voting come November. That’s according to Christopher Krebs, the head of...

Let’s Make Every Vote Count

If you are on Facebook, Instagram, LinkedIn or a number of niche platforms, like TikTock and Snapchat, then you are likely being bombarded by brands, not just through direct marketing and digital advertising, but through brand ambassadorships. There are laws governing how companies can market online to consumers. What hasn’t gotten as much attention are federal regulations surrounding social media users who peddle productsthrough personal posts. Many of these are non-celebrities flattered that a company wants...

Under the Influence: How to Spot Social Media Violators

At recent networking events, I’ve been mingling with other small business owners and professionals who are interested in advancing their brand online. From financial advisors and real estate brokers to web service providers, wellness coaches and more—most are flummoxed by how to begin to gain attention and traction from prospects while on a tight budget. One piece of advice I offer to jump-start marketing for either their company or personal brand: Create an active blog. ...

How to Begin Marketing Your Brand Using Blogs

By participating in social networks, such as LinkedIn, or aligning yourself with a company’s brand on an “About Us” page, you are promoting yourself, and a high-quality portrait is imperative to your marketing success. Your objective should be to gain positive responses to your portrait on social networks and in the business world. How do you leave the best impression when networking online with peers, businesses, prospective employers or employees, and industry leaders? The quick...

Tips on Updating Your Business Profile Picture

Recommendations for What to Read, Watch and Listen to [LISTEN, OR READ] Social Media and the Global War for Public Opinion Two think tankers, P.W. Singer, a strategist at New America, consultant for the U.S. military and intelligence community and book author, partnered with Emerson T. Brooking, a research fellow at the Council on Foreign Relations who writes about conflict and social media, to co-write a new book, “LikeWar: The Weaponization of Social Media.” The...

Social Media Murkiness, Corporate Carrots and Parenthood Pitfalls

I live in a town that’s served by a modest amount of small businesses, including a driving school that my millennial daughter attended and now follows on Facebook. The company’s page is typically populated with helpful tips and lots of images of teens proudly holding up their completion certificates. My daughter, however, recently was miffed by the driving school’s Facebook post, which stated, “Just returned the two pairs of @nike I bought last weekend ....

Harnessing Your Company’s Reputation with (the Right) Content

Last month, The Atlantic published an article on luxury resorts struggling with requests for free stays from so-called Instagram influencers. Such exchanges are nothing new; in fact, the FTC mandates that bloggers and other social media users disclose if a product or service is given gratis in exchange for a review or mention. Typically this disclosure comes at the onset or closing of a post with a line letting the reader know this post is...

How to Pitch Like a True Influencer

Many, many years ago I befriended a disc jockey and requested a song on his popular radio station. It was October and the disc jockey’s response when rejecting my request: “That’s a summer song.” This was in the days of vinyl, when FM radio ruled. Now the music industry is highly fragmented and increasingly dependent on internet streaming services. But still the concept of the “summer song” endures. There’s that one piece that earworms its...

The Sound of Music

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