social media

At recent networking events, I’ve been mingling with other small business owners and professionals who are interested in advancing their brand online. From financial advisors and real estate brokers to web service providers, wellness coaches and more—most are flummoxed by how to begin to gain attention and traction from prospects while on a tight budget. One piece of advice I offer to jump-start marketing for either their company or personal brand: Create an active blog. ...

How to Begin Marketing Your Brand Using Blogs

By participating in social networks, such as LinkedIn, or aligning yourself with a company’s brand on an “About Us” page, you are promoting yourself, and a high-quality portrait is imperative to your marketing success. Your objective should be to gain positive responses to your portrait on social networks and in the business world. How do you leave the best impression when networking online with peers, businesses, prospective employers or employees, and industry leaders? The quick...

Tips on Updating Your Business Profile Picture

Recommendations for What to Read, Watch and Listen to [LISTEN, OR READ] Social Media and the Global War for Public Opinion Two think tankers, P.W. Singer, a strategist at New America, consultant for the U.S. military and intelligence community and book author, partnered with Emerson T. Brooking, a research fellow at the Council on Foreign Relations who writes about conflict and social media, to co-write a new book, “LikeWar: The Weaponization of Social Media.” The...

Social Media Murkiness, Corporate Carrots and Parenthood Pitfalls

I live in a town that’s served by a modest amount of small businesses, including a driving school that my millennial daughter attended and now follows on Facebook. The company’s page is typically populated with helpful tips and lots of images of teens proudly holding up their completion certificates. My daughter, however, recently was miffed by the driving school’s Facebook post, which stated, “Just returned the two pairs of @nike I bought last weekend ....

Harnessing Your Company’s Reputation with (the Right) Content

Last month, The Atlantic published an article on luxury resorts struggling with requests for free stays from so-called Instagram influencers. Such exchanges are nothing new; in fact, the FTC mandates that bloggers and other social media users disclose if a product or service is given gratis in exchange for a review or mention. Typically this disclosure comes at the onset or closing of a post with a line letting the reader know this post is...

How to Pitch Like a True Influencer

Many, many years ago I befriended a disc jockey and requested a song on his popular radio station. It was October and the disc jockey’s response when rejecting my request: “That’s a summer song.” This was in the days of vinyl, when FM radio ruled. Now the music industry is highly fragmented and increasingly dependent on internet streaming services. But still the concept of the “summer song” endures. There’s that one piece that earworms its...

The Sound of Music

When the #deletefacebook movement erupted, my business partner Maureen joked, “Perhaps we’ll soon follow up our ‘Why We Dumped Twitter’ post with one about why we dropped Facebook.” But we haven’t dropped Facebook, at least not yet. Yes, our engagement stats recently dropped significantly, even before the Cambridge Analytica scandal, which highlighted just how loose Facebook’s privacy policies have been and how invasive its business model really is. Some of the drop-off is basic attribution;...

Why We Haven’t Dropped Facebook…Yet

I’m currently working in the Pacific Northwest due to a death in the family. I haven’t had as much time as usual to consume media, especially articles, podcasts and broadcasts that help fortify my career. That said, here are a few items I’d recommend this month. [read] Fake news really does travel fast. This article from the journal Science hit last week and continues to spread around the world – much like the questionable content...

‘Bad’ News Really Does Travel Fast

Last year Maureen and I created personal learning plans to help us keep on top of trends and news in our respective industries and despite very busy schedules. We encourage each of you to do the same. It’s easy … and free. Just document how and where you want to be better educated this year, or even this quarter or month. Then organize activities by calendar to track what you’ve done or still need to...

What We’re Reading, Watching and Listening To

When we are young adults, we’re drawn to the most successful classmates and companies. As we age, though, the more interesting people and places tend to be those that bounced back from serious setbacks. Their resilience attracts us because we can learn from their mistakes, even if the only miscalculation was poor timing. We all are brought down to zero by bad news or a bad breakup at some point. It’s how we respond to...

4 Ways to Become More Resilient