reputation management

Whether you are interacting in a sales capacity with a prospect for the first time, or pitching a complex proposal to an existing client, you are the face of your organization and should always adhere to best sales practices.  In order to authentically solve your customer’s problems with your company’s solutions, it’s best to align yourself with your company’s values and mission to effectively promote products and services to your end users. If your marketers...

The Impact of Sales Approaches

Recommendations for What to Read, Watch and Listen to [LISTEN, OR READ] Social Media and the Global War for Public Opinion Two think tankers, P.W. Singer, a strategist at New America, consultant for the U.S. military and intelligence community and book author, partnered with Emerson T. Brooking, a research fellow at the Council on Foreign Relations who writes about conflict and social media, to co-write a new book, “LikeWar: The Weaponization of Social Media.” The...

Social Media Murkiness, Corporate Carrots and Parenthood Pitfalls

I live in a town that’s served by a modest amount of small businesses, including a driving school that my millennial daughter attended and now follows on Facebook. The company’s page is typically populated with helpful tips and lots of images of teens proudly holding up their completion certificates. My daughter, however, recently was miffed by the driving school’s Facebook post, which stated, “Just returned the two pairs of @nike I bought last weekend ....

Harnessing Your Company’s Reputation with (the Right) Content

My friend Carol works as part of a sales team of four … well, now three, since her coworker, Jack, was recently fired. Carol tells me Jack was, on average, moderately successful in his role. Some months, Jack pulled in skyrocketing revenue, giving management hope of greatness in his abilities. But in other months his numbers were flat. Mostly I heard “here’s another Jack story for you” from a very miffed (and sometimes amused) Carol...

Go Big or Go Home — The Smart Way to Make Bold Moves

I’m a fan of the sci-fi anthology Black Mirror on Netflix—a show sometimes described as a modern Twilight Zone rife with biting social commentary. In one season opener, social media standings have replaced credit scores and as a result, everyone is overly polite in public. Spoiler alert: In the end, through witnessing one woman’s swift fall, we discover that one of the few places where people with pent-up anger are openly honest is jail. I’ve seen that same imprisonment by politeness at...

Let’s Agree to Disagree

February 2018

At the Core

READ What’s Your Value(s) Story? A few months back, I wrote about how it is imperative to consistently weave a company’s core values into a narrative through blog posts, online communities, articles, e-newsletters, e-books and more. A company’s core values are what shapes the essence of its identity and inspires its customers, prospects, employees and strategic partners to align themselves with a brand and, in turn, take positive action. Never has there been more scrutiny...

At the Core

Last week was another difficult one for mainstream news media. Outlets like CNN, CBS and a political reporter at The Washington Post released information that was either wrong or misleading. There is, however, a reason to still consider each a trusted source: they admitted their errors publicly and aren’t likely to make the same mistakes twice. It is becoming increasingly difficult to discern the best version of the truth in what we read, view or...

Today’s Credibility Crisis: How to Vet a Trusted Source

This past Saturday I joined 15,000 others in San Diego for the March for Science, an event that emphasized support for science and evidence-based policymaking. It was billed as “adamantly nonpartisan,” but in today’s polemical climate, it is increasingly hard to appear politics-neutral. And, let’s face it, there wouldn’t have been the need for Saturday’s worldwide march if federal funding for environmental protections and scientific research wasn’t imperiled. As a business owner and editorial director,...

‘I like big brains and I cannot lie’

This weekend actress Meryl Streep, while accepting a lifetime achievement award during the Golden Globes ceremony, spoke out against the tone the U.S. President-Elect has set through his actions, words and online behavior. And, playing right to Streep’s point, Donald Trump responded through Twitter with unflattering comments about one of the most acclaimed actors of all time. Earlier, those invested in Toyota saw their stock price fall after Trump sent out a far-from-complimentary tweet about...

Does Your Company Need a Reputation Manager?