reputation management
January 2023
Outcomes of Kindness
After my mother died in 2016, I wrote a homage from her perspective focused on how she lived her life. “Through all my years, you saw my beauty and felt my kindness—as if it were a silken drape that I laid over you.” With great ease, my mother viewed all that surrounded her as worthy, regardless of imperfections. One of her innate abilities was her kindness, which I witnessed required no advance thought or ulterior...
“No,” I said, followed by a litany of reasons about why not: “I’m on a deadline … just too busy … there’s a complicated photo shoot in San Diego today and I need to be on-call for the photographer, plus I just don’t feel like going for a walk now.” He pawed at my shoe, lifted his head slowly, and flashed his bulging Boston Terrier eyes. My dog clearly understands a commanding “no.” What he...
May 2022
Don’t Treat Passwords Lightly
Most of us don’t treat our passwords like we do Social Security numbers or credit card numbers. But we should. Just because we can change passwords at will—or sometimes by policy—doesn’t mean these secret codes aren’t valuable on the dark web. On the contrary, pairing a username and password is a powerful tool in a malicious hacker’s toolkit. Use a stolen credit card number or someone’s unique numeric identifier, and transactions are likely to shut...
March 2022
How to Avoid Being Catfished at Work
Most of us are familiar with the term catfished, thanks to a documentary and cable TV show about people who engage in romantic relationships based on fraud. What isn’t as well-known are people catfished at work. Such was the case for employees who took virtual jobs with a British startup and worked for up to six months without receiving payment. Dozens of people who lost their jobs during the pandemic eagerly accepted job offers from...
January 2022
Managing Deadlines
Creating successful content marketing takes creativity and skill, and it takes adhering to an established production schedule so that deliverables are timely. A production schedule lays out the workflow for team members by directing them how and when to work on a project, motivating everyone through deadlines. In whatever way you meet a deadline—either by completing your task a few days ahead of plan, or up against it thriving on eleventh-hour adrenalin—you also have to...
December 2021
Listen Here
At its best, skilled listening is an exchange of emotion, a human connection and a reciprocal conversation. The reputation and growth of a business depend heavily on listening skills. What often gets in the way of proficient listening is distraction, emotion and ego. Listening skills impact a company’s interaction with partners and customers. When done right, entire projects succeed, trust is assured and a good reputation is maintained … all by team members understanding instructions,...
November 2021
Want to Avoid Ransomware? Stop Boasting Online.
A company trying to impress customers and competitors inflated its annual sales figures on its website, claiming it made $2,000,000 in revenue when it actually was closer to $200,000. When caught, it blamed poor proofreading for not catching that extra zero. This example from a recent cybersecurity conference points to something beyond public relations problems when a company is caught making false claims. When we inflate our images or fail to fix inaccurate information, we...
I occasionally am asked how to break into any field, but especially writing and editing. The referrals come from those who know my work and my track record. I wanted to share some of that advice with anyone pursuing a creative field. These practices and guiding principles worked for me whenever I job hunted. And, they apply to anyone regardless of their stage in life. Do your best, knowing some days will be more challenging...
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