recommendations
The chase was on. Prey drive was engaged. The only thing between my Boston Terrier and the frantic fly on the window was the pale-colored linen couch I had just painstakingly cleaned. Beans missed his target but left behind his signature muddy paw prints. Before this mishap, I had allocated two hours to refurbish the second-hand couch. I researched how to care for the fabric and wooden legs, gathered the materials needed, carved out time,...
I could write a blog post about my usual topics intended to help you maintain a balance between your career and your personal life, or how to create compelling content marketing and use powerful imagery designed to influence your target audience. But, there is a global digital-culture phenom to acknowledge—Ukrainian President Volodymyr Zelensky. I’m one of Zelensky’s 16.8M (and rising) followers on Instagram. I also consume any-platform news stories about Zelensky’s relentless defense of Ukraine’s independence...
March 2022
Tell Me Where Your Images Are From
I recently had the honor of being a judge for a national design competition. Each design submission I reviewed in my assigned category included an array of elements such as imagery, font usage, color palettes, headlines and body copy, and the graphic design that pulled it all together. I found one tiny but crucial thing missing … something can be set in a font as small as 7-point … and something that can be a...
January 2022
Managing Deadlines
Creating successful content marketing takes creativity and skill, and it takes adhering to an established production schedule so that deliverables are timely. A production schedule lays out the workflow for team members by directing them how and when to work on a project, motivating everyone through deadlines. In whatever way you meet a deadline—either by completing your task a few days ahead of plan, or up against it thriving on eleventh-hour adrenalin—you also have to...
January 2022
Do You Have What It Takes to Stick with a Goal?
There are a lot of well-intentioned people trying to earnestly be better this year—at working, exercising, eating, budgeting and relaxing. We did a series of graphics-centric content last year that might help you stick with a goal. These brief-but-potent bits of advice are based on Twirling Tiger Media leaders’ many years of experience in creating content and companies and clients. We’ve seen and done it all, and we want you to avoid the pitfalls we...
December 2021
Listen Here
At its best, skilled listening is an exchange of emotion, a human connection and a reciprocal conversation. The reputation and growth of a business depend heavily on listening skills. What often gets in the way of proficient listening is distraction, emotion and ego. Listening skills impact a company’s interaction with partners and customers. When done right, entire projects succeed, trust is assured and a good reputation is maintained … all by team members understanding instructions,...
November 2021
Want to Avoid Ransomware? Stop Boasting Online.
A company trying to impress customers and competitors inflated its annual sales figures on its website, claiming it made $2,000,000 in revenue when it actually was closer to $200,000. When caught, it blamed poor proofreading for not catching that extra zero. This example from a recent cybersecurity conference points to something beyond public relations problems when a company is caught making false claims. When we inflate our images or fail to fix inaccurate information, we...
September 2021
Finding a Path Forward … Quickly
Beyond the worry, fear and suffering caused by the pandemic, people have managed to remarkably change directions in their personal and professional lives, demonstrating great resiliency. Take a step back from the flurry of pandemic-time workplace changes to notice how your coworkers are able to quickly set aside best-laid plans when current products or services aren’t meeting the needs of the market. Pre-pandemic, a change of direction would likely be identified and resolved at a slower...
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