recommendations

I spent a lot of the last two weeks of 2020 finally catching up on books, blogs, podcasts, television shows and movies I’d long ignored. So, I figured I’d open a new year of Twirling Tiger Tales with some recommendations for what to consume in the coming days or weeks—whether you find yourself swept up in a coronavirus surge or just in need of a distraction. Watch: Death to 2020 It hasn’t received the kindest...

Some Content to Help You Get Through … Whatever

November 2020

Got To Be Real

“What you find-ah What you feel now What you know-ah To be real” The opening lyrics to Cheryl Lynn’s 1978 hit song “Got To Be Real” reflects the understanding, acceptance and compassion I see being shared between workers and enterprises as, in many cases, business is now conducted remotely during the pandemic. And, if recent real-life examples are any indication, the new virtual world is working for most of us, even when the occasional mishap...

Got To Be Real

Dear Marketers, Stop marketing the way you planned for 2020. In the face of a global pandemic and recession, your business-as-usual, overt content marketing strategy intended to garner profit only is causing you to lose both trust and customers through insensitivity. (Sadly, I still see many companies doing so.)  Offer empathetic messaging I realize you and your team have put countless hours into your 2020 marketing strategy in support of your company’s investments, such as...

Moving Brand-Building Campaigns to the Forefront

Emergency plans are in full swing as our nation and those around the globe mobilize to fight the spread of COVID-19. It’s encouraging to see our country’s mayors and governors, coupled with our brilliant scientific community, leading the charge in facing this public health crisis. On the business front, many leaders are calling for the federal government to alleviate the pain small businesses and their employees are facing.  Thrust to the forefront is the importance...

Practicing Social Isolation and Social Solidarity

What keeps you awake at night? Is it worries about money, work, the economy, personal safety, terrorism or the current political climate? Yes … it’s all that, according to two Stress in America polls conducted by the American Psychological Association in 2016 and 2017. Another contributor to your stress: social, broadcast and print media presenting news (real or fake), especially the messaging that uses negative rhetoric intended to make you hopping mad … and keep you engaged. Inflammatory content  In a...

Time to Find the Bright Side of Daily News

I spent a lot of the last two weeks of 2020 catching up on content. That is, I finally got to books, blogs, podcasts, television shows and movies I’d long ignored. So, I figured I’d open a new year of Twirling Tiger Tales with some recommendations for what to consume in the coming days or weeks—whether you find yourself swept up in a coronavirus surge or just in need of creative inspiration. Watch: Death to...

Some Content to Help You Get Through … Whatever

We’re now weeks away from the official start of summer here in the northern hemisphere. In theory, we should slow down and spend more time outdoors enjoying our natural surroundings. Everything is supposed to be lighter during summer months—the days, clothing, meals and ambitions. As such, our consumption of media often takes a hiatus from heavy material, too. That’s why this month I’m recommending content that left me smiling (and one bonus that didn’t but...

Where Will This Summer Lead You?

I will never donate to certain charities. It’s not that I don’t support their missions; it’s because they keep asking my dead parents for money. After numerous attempts to halt the haunting mail through the U.S. postal service, email and phone requests, the solicitations keep coming— now to my home address 1,500 miles away from where my parents once lived. I don’t ever want my survivors to experience the same emotional pain from such persistence....

List Management in the GDPR Era

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