problem solving

There are times when I find solace tinkering with design and copy details in my role as a creative director. I find that precision sows a mindful state. While paying great attention to details is essential, there is something equally practical to consider during every phase of a project: the end goal. Author and marketer Seth Godin aptly offered an example of moving beyond project details in a recent blog post by stating: “I’m pretty...

Never Lose Sight of Your End Goal

“No,” I said, followed by a litany of reasons about why not: “I’m on a deadline … just too busy … there’s a complicated photo shoot in San Diego today and I need to be on-call for the photographer, plus I just don’t feel like going for a walk now.” He pawed at my shoe, lifted his head slowly, and flashed his bulging Boston Terrier eyes. My dog clearly understands a commanding “no.” What he...

Overcoming the Discomfort of Delivering and Receiving a “No”

Most of us don’t treat our passwords like we do Social Security numbers or credit card numbers. But we should. Just because we can change passwords at will—or sometimes by policy—doesn’t mean these secret codes aren’t valuable on the dark web. On the contrary, pairing a username and password is a powerful tool in a malicious hacker’s toolkit. Use a stolen credit card number or someone’s unique numeric identifier, and transactions are likely to shut...

Don’t Treat Passwords Lightly

I could write a blog post about my usual topics intended to help you maintain a balance between your career and your personal life, or how to create compelling content marketing and use powerful imagery designed to influence your target audience. But, there is a global digital-culture phenom to acknowledge—Ukrainian President Volodymyr Zelensky. I’m one of Zelensky’s 16.8M (and rising) followers on Instagram. I also consume any-platform news stories about Zelensky’s relentless defense of Ukraine’s independence...

Digital-Culture Phenom in Our Midst  —  Ukrainian President Zelensky

Most of us are familiar with the term catfished, thanks to a documentary and cable TV show about people who engage in romantic relationships based on fraud. What isn’t as well-known are people catfished at work. Such was the case for employees who took virtual jobs with a British startup and worked for up to six months without receiving payment. Dozens of people who lost their jobs during the pandemic eagerly accepted job offers from...

How to Avoid Being Catfished at Work

A young professional friend, Jen, works in a large enterprise. Jen told me how an interim manager from an unassociated department requested major rework done on a 60-page standard document that her team had submitted for approval. This request left the team stunned as the requirement seemed ill-considered. Jen admits she and her team came away from the meeting not fully understanding what the revisions for the document should be. A panicky feeling fell over...

Taking Control by Using a Proven Process

January 2022

Managing Deadlines

Creating successful content marketing takes creativity and skill, and it takes adhering to an established production schedule so that deliverables are timely. A production schedule lays out the workflow for team members by directing them how and when to work on a project, motivating everyone through deadlines. In whatever way you meet a deadline—either by completing your task a few days ahead of plan, or up against it thriving on eleventh-hour adrenalin—you also have to...

Managing Deadlines

December 2021

Listen Here

At its best, skilled listening is an exchange of emotion, a human connection and a reciprocal conversation. The reputation and growth of a business depend heavily on listening skills. What often gets in the way of proficient listening is distraction, emotion and ego.  Listening skills impact a company’s interaction with partners and customers. When done right, entire projects succeed, trust is assured and a good reputation is maintained … all by team members understanding instructions,...

Listen Here

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