problem solving

Maybe you forgot the very purpose of the work you do or the business you run because of complacency. Perhaps these pandemic times have not only disrupted your work, but have revealed that your purpose has evolved and you simply need to acknowledge its reshaped existence and make new plans in support of it. No matter the doldrums, distractions, or discoveries, demands of customers change and so should you … if you are able. My...

Reconnecting With the Purpose of Your Work

Before my recent move to temporary housing, I gave away all of my gently worn dinnerware … except for a few favorite mugs that, unlike others, keep my tea hot and four pasta bowls that proved indestructible. I’ve since been searching online for the perfect replacement dinnerware set for use in my new forever home that is due to be ready this summer. I’ve been fervently researching mass-produced dinnerware to assure a purchase that will...

Building Trust, Not Just Brand Recognition

A friend recently posted a social media meme that said, “We are not all in the same boat, but we are all in the same storm. Be kind.” I can’t think of a better summation for how the pandemic has affected people in varying ways, or a better prescriptive: Be kind. As 2020 comes to a close, many people are pretty much worn down to a nub resulting from health, financial, employment and/or childcare issues....

Dear Santa Wish List

The pandemic forced B2B content marketing campaigns to pivot as technology trends accelerated and public health orders altered both corporate practices and consumer habits. Those problems with content marketing will continue into 2021. Other issues, though, existed long before COVID-19 came on the scene. Projects have long gone off the rails, and clients have resisted good advice for probably as long as it’s been given. It can throw off our creative mojo and ABM goals...

The Problems with Content Marketing

November 2020

Got To Be Real

“What you find-ah What you feel now What you know-ah To be real” The opening lyrics to Cheryl Lynn’s 1978 hit song “Got To Be Real” reflects the understanding, acceptance and compassion I see being shared between workers and enterprises as, in many cases, business is now conducted remotely during the pandemic. And, if recent real-life examples are any indication, the new virtual world is working for most of us, even when the occasional mishap...

Got To Be Real

I’m in the process of selling my home. This is a big project … one that I’ve found should be started six to 12 months in advance of staking a “For Sale” sign in the front lawn—especially if you’ve been in your home for decades like me.   Early on in the readying process, I thought I could save money by selling my property without using a professional real estate agent. I researched the pros...

When to Abandon a DIY Project and Seek Expert Advice

I’m reluctant to start this blog without acknowledging the dire straits the world’s societies, economies and environments are in, but that’s the overarching reality to our daily lives. In these emotionally challenging times, there are no sweeping wins to laud, little sense of true contentment, no knowledge that fairness is at play … humming along as it could and should. It’s more a time to learn to revel in the small successes—both global and in...

Celebrate Those Tiny Islands of Success

The custom content order made it clear this piece of content marketing would be a challenge. Not because of the topic—pharmacogenomics—but because of the target audience: pretty much everyone in healthcare. And I had 750 words to satisfy senior executives, clinicians and frontline IT professionals. Anyone in content marketing will tell you that’s a tall order. Executives think strategically and seek top-line information to make better informed decisions around organizational growth. Those further down the...

5 Ways to Ensure Your Content Marketing Lands Well

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