problem solving

January 2022

Managing Deadlines

Creating successful content marketing takes creativity and skill, and it takes adhering to an established production schedule so that deliverables are timely. A production schedule lays out the workflow for team members by directing them how and when to work on a project, motivating everyone through deadlines. In whatever way you meet a deadline—either by completing your task a few days ahead of plan, or up against it thriving on eleventh-hour adrenalin—you also have to...

Managing Deadlines

December 2021

Listen Here

At its best, skilled listening is an exchange of emotion, a human connection and a reciprocal conversation. The reputation and growth of a business depend heavily on listening skills. What often gets in the way of proficient listening is distraction, emotion and ego.  Listening skills impact a company’s interaction with partners and customers. When done right, entire projects succeed, trust is assured and a good reputation is maintained … all by team members understanding instructions,...

Listen Here

A company trying to impress customers and competitors inflated its annual sales figures on its website, claiming it made $2,000,000 in revenue when it actually was closer to $200,000. When caught, it blamed poor proofreading for not catching that extra zero. This example from a recent cybersecurity conference points to something beyond public relations problems when a company is caught making false claims. When we inflate our images or fail to fix inaccurate information, we...

Want to Avoid Ransomware? Stop Boasting Online.

“Creativity is the magical human act of doing something that might not work. If you know it’s going to work, then it’s management.” —Seth Godin A tattered official notice from the local fire department tacked to a wall stated a maximum capacity of 130 people were allowed in the darkish restaurant. Included in that headcount would be the few waitstaff bustling by tables filled with strangers seated elbow-to-elbow, and the musicians readying to entertain us. Established...

Moving Ideas Forward Using Creative Practices

I just learned the hard way that personal cybersecurity involves more than password management. Here’s my story in the hope you learn a lesson more easily. This weekend I went online to check on my favorite websites. Only I couldn’t get access to many of them—including the one for Twirling Tiger Media. No matter which browser I used, I kept getting told the sites were insecure. I contacted our web developer, and our SSL certification...

Personal Cybersecurity Involves More than Passwords

Beyond the worry, fear and suffering caused by the pandemic, people have managed to remarkably change directions in their personal and professional lives, demonstrating great resiliency. Take a step back from the flurry of pandemic-time workplace changes to notice how your coworkers are able to quickly set aside best-laid plans when current products or services aren’t meeting the needs of the market.  Pre-pandemic, a change of direction would likely be identified and resolved at a slower...

Finding a Path Forward … Quickly

As a business, Twirling Tiger Media is required by law to complete the U.S. Census Bureau Annual Services Report. Sometimes, the U.S. Census Bureau requires businesses to drill deeper via additional surveys, such as this year’s 2021 Annual Business Survey (ABS). The statistics collected by the ABS are used by government program officials, industry organization leaders, economic and social analysts, business entrepreneurs, and domestic and foreign researchers in academia, business and government. Annual results are eventually made...

Thanks for the Reminder, Uncle Sam

The other week I bought a new laptop to replace one I’d used regularly since our company was formed almost eight years ago. With all the problems the portable device provided in recent years, I was struck by how difficult it was to move on to a modern version. I used that old (by technology standards) MacBook Pro exclusively for the first three years of our company’s founding. It moved with me from dining room...

How to Break Up with Your Laptop (or Phone or Tablet)

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