problem solving

Your company has its values established and adheres to them … right? And if they do, as an employee, you know your company’s values and abide by them … right? (Even better for all if your personal values align with those of your company.) “Yes” and “yes” should ideally be your response.  The core standards that companies embrace are what shapes the essence of their identities. These standards, or values, support a vision that create their...

The Importance of Upholding Company Values

Dear Marketers, Stop marketing the way you planned for 2020. In the face of a global pandemic and recession, your business-as-usual, overt content marketing strategy intended to garner profit only is causing you to lose both trust and customers through insensitivity. (Sadly, I still see many companies doing so.)  Offer empathetic messaging I realize you and your team have put countless hours into your 2020 marketing strategy in support of your company’s investments, such as...

Moving Brand-Building Campaigns to the Forefront

Some of us are nearly a month into sheltering in place, which means we’ve also adjusted to working from home (if we are fortunate enough to still have jobs). Twirling Tiger Media has always been a virtual company, but the mandated self-quarantines to better manage the COVID-19 outbreak means even we “home pros” must do things differently. For me, our dining room now serves as my husband’s temporary operations center, which means for 8 to...

How’s Working from Home Working Out for You?

Emergency plans are in full swing as our nation and those around the globe mobilize to fight the spread of COVID-19. It’s encouraging to see our country’s mayors and governors, coupled with our brilliant scientific community, leading the charge in facing this public health crisis. On the business front, many leaders are calling for the federal government to alleviate the pain small businesses and their employees are facing.  Thrust to the forefront is the importance...

Practicing Social Isolation and Social Solidarity

I’m going to wade into waters our company typically avoids: politics. Today is Super Tuesday, which means qualified voters in 14 states will be casting ballots for their preferred candidates vying for U.S., state and local offices. There has been a lot of concern over election interference, which is why 80% of the nation will be using paper ballots despite advances made in electronic voting come November. That’s according to Christopher Krebs, the head of...

Let’s Make Every Vote Count

What keeps you awake at night? Is it worries about money, work, the economy, personal safety, terrorism or the current political climate? Yes … it’s all that, according to two Stress in America polls conducted by the American Psychological Association in 2016 and 2017. Another contributor to your stress: social, broadcast and print media presenting news (real or fake), especially the messaging that uses negative rhetoric intended to make you hopping mad … and keep you engaged. Inflammatory content  In a...

Time to Find the Bright Side of Daily News

Those who create content need their space, especially when suffering from writer’s block. Some need quiet. Some need motion. Some need deadlines. Some need extensions. Some need clutter. Some need clean. What they all need, though, to break a creative impasse is to ditch their smartphone. Not permanently, of course. Just until you have a breakthrough. Unlike cellphones of old, we now carry Internet-connected computers in our hands, so we can work or play online...

Got Writer’s Block? Ditch Your Smartphone!

He can’t pass a flower garden without frantically ripping out a few trophies. And a sun-baked worm is a delicacy that’s never left behind. No, I tell myself … I’m not extracting that yucky prize from this puppy’s tangle of razor-sharp teeth. I surrender to the fact that it’s protein. In early spring, three years had passed since our previous dog’s death. At 15 years old, Twister was entrenched in our home and hearts. I...

Managing Disruptions That Affect Your Productivity

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