problem solving

November 2020

Got To Be Real

“What you find-ah What you feel now What you know-ah To be real” The opening lyrics to Cheryl Lynn’s 1978 hit song “Got To Be Real” reflects the understanding, acceptance and compassion I see being shared between workers and enterprises as, in many cases, business is now conducted remotely during the pandemic. And, if recent real-life examples are any indication, the new virtual world is working for most of us, even when the occasional mishap...

Got To Be Real

I’m in the process of selling my home. This is a big project … one that I’ve found should be started six to 12 months in advance of staking a “For Sale” sign in the front lawn—especially if you’ve been in your home for decades like me.   Early on in the readying process, I thought I could save money by selling my property without using a professional real estate agent. I researched the pros...

When to Abandon a DIY Project and Seek Expert Advice

I’m reluctant to start this blog without acknowledging the dire straits the world’s societies, economies and environments are in, but that’s the overarching reality to our daily lives. In these emotionally challenging times, there are no sweeping wins to laud, little sense of true contentment, no knowledge that fairness is at play … humming along as it could and should. It’s more a time to learn to revel in the small successes—both global and in...

Celebrate Those Tiny Islands of Success

The custom content order made it clear this piece of content marketing would be a challenge. Not because of the topic—pharmacogenomics—but because of the target audience: pretty much everyone in healthcare. And I had 750 words to satisfy senior executives, clinicians and frontline IT professionals. Anyone in content marketing will tell you that’s a tall order. Executives think strategically and seek top-line information to make better informed decisions around organizational growth. Those farther down the...

5 Ways to Ensure Your Content Marketing Lands Well

Your creativity peaked as a young child (98% of 5-year-olds possess a genius category of imagination), but by age 31, you likely plummeted to 2%, according to the Imaginative Thinking NASA Test. Children innately think and solve problems in creative ways because they have the freedom to make mistakes without judgement. Creativity is a skill that can be developed and a process that can be managed. You need to regain that lost creativity to generate innovation in the...

Business Survival Tip: Be Creative (Again)

Your company has its values established and adheres to them … right? And if they do, as an employee, you know your company’s values and abide by them … right? (Even better for all if your personal values align with those of your company.) “Yes” and “yes” should ideally be your response.  The core standards that companies embrace are what shapes the essence of their identities. These standards, or values, support a vision that create their...

The Importance of Upholding Company Values

Dear Marketers, Stop marketing the way you planned for 2020. In the face of a global pandemic and recession, your business-as-usual, overt content marketing strategy intended to garner profit only is causing you to lose both trust and customers through insensitivity. (Sadly, I still see many companies doing so.)  Offer empathetic messaging I realize you and your team have put countless hours into your 2020 marketing strategy in support of your company’s investments, such as...

Moving Brand-Building Campaigns to the Forefront

Some of us are nearly a month into sheltering in place, which means we’ve also adjusted to working from home (if we are fortunate enough to still have jobs). Twirling Tiger Media has always been a virtual company, but the mandated self-quarantines to better manage the COVID-19 outbreak means even we “home pros” must do things differently. For me, our dining room now serves as my husband’s temporary operations center, which means for 8 to...

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