presentations

Last week was another difficult one for mainstream news media. Outlets like CNN, CBS and a political reporter at The Washington Post released information that was either wrong or misleading. There is, however, a reason to still consider each a trusted source: they admitted their errors publicly and aren’t likely to make the same mistakes twice. It is becoming increasingly difficult to discern the best version of the truth in what we read, view or...

Today’s Credibility Crisis: How to Vet a Trusted Source

We’re in the age of a visual culture and data shows that imagery plays a key role in content marketing. Maureen Joyce recently interviewed Connecticut-based illustrator ROBERT PIZZO to gain insight into his process for creating effective and powerful infographics and why they should be a priority for every company. You can view Robert’s work at www.robertpizzo.com. –Maureen Joyce Sixty-five percent of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are...

Why Infographics Matter in Today’s Data-Dense World

Challenge: Describe yourself or your company … in one sentence. The description you rattle off is your brand positioning statement, whether you’re networking in search of a job or creating a pitch for a multimillion-dollar company whose foundation for a successful marketing strategy hinges on this one statement. Try this challenge standing eyeball to eyeball with somebody you want to impress. Be sure to include your core competence, how you’re different from others, your strengths and...

A Perfect Pitch is Heard, Understood and Remembered

We’ve all done it at some point in our adult lives—veered off in the wrong direction in either personal or business matters. Whether you’re reassessing a relationship, developing a marketing strategy for your company, or searching for a job, it’s wise to be aware of your passion and stay aligned with it. The work you do with your heart at the core will be the most gratifying and likely lead you to prosperity. At this...

(Re)Connect with Your Passion to Stay on the Right Path

The tweet seemed to come out of nowhere, though it actually came from a panelist about six feet away from me on stage. Last year, I was moderating a session on news media at a national cybersecurity conference, and I mentioned once sounding like an idiot after being quoted verbatim by a reporter. That part was quoted, but not the reasons why I said I sounded stupid. It hurt, especially after it began to be...

Fallout and Lessons from the Podium