marketing strategies

It’s easy to continue a pattern of avoiding making changes in how you work, or in the products and services that you offer … there’s no complexity, resistance, adjustment period, financial or reputation risk. However, if you don’t explore new ideas, innovations will roll on by without you, gobbling up your once-customers and prospects. Author and professional speaker Catherine DeVrye was spot on when she said, “Remember that the six most expensive words in business...

What’s Your Innovation Process?

In early January, content posted on Teen Vogue’s website began trending on social media, which should have delighted the magazine’s editorial team. The article focused on how Facebook planned to tackle politically-driven misinformation campaigns on its platform. But the article itself was misleading. Though appearing as editorial content, it actually was a paid piece from Facebook. Teen Vogue initially added an editor’s note labeling it as sponsored content. When the controversy failed to die down,...

Creating Sponsored Content People Want to See

Digital marketing is about to hit a major disruption. That’s especially true for organizations reliant on buying rather than building lists, gauging campaign effectiveness through web metrics, and sending content to recipients without their explicit permission. All of those practices are impacted by the nation’s most stringent consumer data privacy law: the California Consumer Privacy Act (CCPA). Though CCPA received a lot of attention when it first passed in summer 2018, it’s only been in recent months...

Making Sure Your Digital Marketing Meets CCPA

I laugh every time the young “Liberty-bibity” dude appears in the Liberty Mutual Insurance TV ad spot called “Bad Job.” I find myself mimicking his silly hand gestures. I’m disappointed when the brand airs an alternate ad from their long-running “Truth Tellers” campaign, like LiMu Emu & Doug, because Bad Job is exceedingly funny. In any case, bravo, Liberty Mutual … as a consumer, I’ve taken notice of your brand.  The insurance giant’s Bad Job...

A Humorous Approach to Marketing Can Be a Moneymaker

If you are on Facebook, Instagram, LinkedIn or a number of niche platforms, like TikTock and Snapchat, then you are likely being bombarded by brands, not just through direct marketing and digital advertising, but through brand ambassadorships. There are laws governing how companies can market online to consumers. What hasn’t gotten as much attention are federal regulations surrounding social media users who peddle productsthrough personal posts. Many of these are non-celebrities flattered that a company wants...

Under the Influence: How to Spot Social Media Violators

November 2019

Be Best, Blogger

On a LinkedIn post recently, marketers were debating the value of blogs—those marketing mainstays used to build trust with your prospects, warm up the buying process with engagement and bolster your SEO efforts. Some of those weighing in on LinkedIn suggested to not post “some crappy 500-word blog that your overpaid agency told you to write,” and to “ditch the blog when you have nothing to say.” I 100% agree with those recommendations … and...

Be Best, Blogger

At recent networking events, I’ve been mingling with other small business owners and professionals who are interested in advancing their brand online. From financial advisors and real estate brokers to web service providers, wellness coaches and more—most are flummoxed by how to begin to gain attention and traction from prospects while on a tight budget. One piece of advice I offer to jump-start marketing for either their company or personal brand: Create an active blog. ...

How to Begin Marketing Your Brand Using Blogs

For women seeking leadership roles in the workplace, getting noticed for your talents, skills and connections requires a marketing plan … much like a company would promote its brand, products and services. After listening to a podcast featuring Sally Helgesen, I realized budding business leaders should apply many of the same marketing tactics we use at Twirling Tiger Media to advance our clients’ brand. The intention is to engage, attract, acquire and create loyalty to...

Aspiring Business Leaders: Why and How to Market Yourself

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