marketing strategies

Creatives, rejoice. Based on the recent U.S. Census Bureau’s Annual Business Survey, Uncle Sam has acknowledged your talents as paramount in the workplace. Tasked with completing these surveys, I am familiar with the typical “sections” of questions like company information, owner characteristics, research activities, goods, services, and business processes and technology. But wait, there it was, Section F (for finally). SECTION F: DESIGN AND INTELLECTUAL PROPERTY  The following questions ask about the role that design plays in...

Uncle Sam Acknowledges the Importance of Design in Business. Have You?

The characteristics that make content compelling and sticky on people-oriented social platforms can be a roadmap for the content you generate for your business. Content should be less about techy details and more about how an organization is helping customers and prospects. The messaging should include a company’s value (why it is useful), a company’s values (what it believes in) and equally important, like any impactful digital platform, the human factor (those that work at...

Content Worth Talking About, Or Not

In seventh grade, a small group of us students concocted a daylong game. We raised our hands during every classroom lesson to ask the teacher a succession of questions that began with the word “why.” “Why did the author spend two pages describing his dinner when a paragraph would do?” “Why does that formula work?” “Why exactly are we learning about British colonization of India?” Our goal: See how many why questions it took to...

‘Why’ Don’t We Delve Deeper into Brand Journalism

Beyond the worry, fear and suffering caused by the pandemic, people have managed to remarkably change directions in their personal and professional lives, demonstrating great resiliency. Take a step back from the flurry of pandemic-time workplace changes to notice how your coworkers are able to quickly set aside best-laid plans when current products or services aren’t meeting the needs of the market.  Pre-pandemic, a change of direction would likely be identified and resolved at a slower...

Finding a Path Forward … Quickly

As a business, Twirling Tiger Media is required by law to complete the U.S. Census Bureau Annual Services Report. Sometimes, the U.S. Census Bureau requires businesses to drill deeper via additional surveys, such as this year’s 2021 Annual Business Survey (ABS). The statistics collected by the ABS are used by government program officials, industry organization leaders, economic and social analysts, business entrepreneurs, and domestic and foreign researchers in academia, business and government. Annual results are eventually made...

Thanks for the Reminder, Uncle Sam

Before my recent move to temporary housing, I gave away all of my gently worn dinnerware … except for a few favorite mugs that, unlike others, keep my tea hot and four pasta bowls that proved indestructible. I’ve since been searching online for the perfect replacement dinnerware set for use in my new forever home that is due to be ready this summer. I’ve been fervently researching mass-produced dinnerware to assure a purchase that will...

Building Trust, Not Just Brand Recognition

The pandemic forced B2B content marketing campaigns to pivot as technology trends accelerated and public health orders altered both corporate practices and consumer habits. Those problems with content marketing will continue into 2021. Other issues, though, existed long before COVID-19 came on the scene. Projects have long gone off the rails, and clients have resisted good advice for probably as long as it’s been given. It can throw off our creative mojo and ABM goals...

The Problems with Content Marketing

Your company has its values established and adheres to them … right? And if they do, as an employee, you know your company’s values and abide by them … right? (Even better for all if your personal values align with those of your company.) “Yes” and “yes” should ideally be your response.  The core standards that companies embrace are what shapes the essence of their identities. These standards, or values, support a vision that create their...

The Importance of Upholding Company Values

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