implementation

As a marketer, you fully understand that today’s buying process demands more content production in order to feed self-educating purchasers with irresistible narratives throughout the buyer’s journey. You are flush with appealing content ideas that will attract, engage, convert and nurture your target audience. Implementation, however, is another issue. Audiences want content that provides real value and has emotional appeal. There’s likely wonderful stories to tell about how your team, products or services helped solve...

Closing the Content Marketing Implementation Gap