imagery

The commercial creative industry is either bracing for or embracing the fast-evolving use of text-to-image AI (artificial intelligence) software such as Lexica, DALL-E 2 and many more. These dazzling text-to-image apps allow users to create original images by simply typing in a few descriptive words. The output can combine concepts, attributes and styles, such as “an astronaut riding a horse in a photorealistic style.” For existing artworks, the software allows the user to create new...

Readying for an Imagery Industry Upheaval: Text-to-Image AI Apps

Creatives, rejoice. Based on the recent U.S. Census Bureau’s Annual Business Survey, Uncle Sam has acknowledged your talents as paramount in the workplace. Tasked with completing these surveys, I am familiar with the typical “sections” of questions like company information, owner characteristics, research activities, goods, services, and business processes and technology. But wait, there it was, Section F (for finally). SECTION F: DESIGN AND INTELLECTUAL PROPERTY  The following questions ask about the role that design plays in...

Uncle Sam Acknowledges the Importance of Design in Business. Have You?

I recently had the honor of being a judge for a national design competition. Each design submission I reviewed in my assigned category included an array of elements such as imagery, font usage, color palettes, headlines and body copy, and the graphic design that pulled it all together. I found one tiny but crucial thing missing … something can be set in a font as small as 7-point … and something that can be a...

Tell Me Where Your Images Are From

Since nobody would allow me to bend the wires to create sad and happy human profiles on their $10M+ quantum computer, I had to turn to a manipulated photography solution. The “profile” wires and end caps were purchased at a hardware store, bent and photographed. That image was then integrated with a stock photograph of a real quantum computer and colorized to matchy-match the other wires. Are you watching the Peacock channel’s hit Yellowstone? (Truthfully,...

A Look Back on Some Favorite 2021 Images

A visual creative’s job is to dazzle the reader using a well-executed convergence of concept + imagery + graphic design + words. This dynamic combination wins views … and peer-judged awards. Our team recently received national recognition in an industry awards program for a 2020 series on security awareness training featuring a fictitious company. We earned a National Silver Award from the American Society of Business Publication Editors. The series previously earned a Silver Award...

How to Create an Award-winning Series of Articles

  In prehistoric times, people relied on images alone to convey a story. In the Information Age, images have great significance in every form of communication along with words. It’s a designer’s job to present both imagery and words together in impactful and original ways. Connecting with an audience using high-quality images that are paired with content raises the profile and perception of a business, which in turn, builds trust and respect. Here’s how to...

How to Use Images and Pair Them with Headlines

Here’s the truth: I skip over your online content marketing (blogs, media announcements, videos, knowledge center resources, websites, social media posts and more) when your imagery, or lack of, fails to capture my attention. And, as a career creative director, it’s not a unique response that just I experience; it’s a universal human response.  People react to and process visual data better than any other type of content. The human brain processes images 60,000 times...

Hey, Look at Me! Why and How to Leverage Imagery in Content Marketing

“You can’t use an image without permission from the creator of the work (and, almost always, a forthcoming payment).” I’ve hired creatives working as independent contractors throughout my career, and, with good reason, I know and respect this fact. I’ve needed to restate this case numerous times to others within organizations to legally protect companies, clients, and myself. Here is the deal with image-makers: Unless the work that is generated by freelance creatives is subject to...

Imagery: Give Credit (And Payment) Where It’s Due

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