graphic design

Our editorial and creative teams at Twirling Tiger Media recently celebrated industry awards in two different competitions. It was the fourth year in a row that we earned outside recognition for our writing and design. I’ve worked both sides of competitions and can tell you that sometimes the best work doesn’t always win gold, but in general all prize-winners are exceptional. If or where you place depends largely on two factors: what you enter and...

How to Create Award-Winning Content

The word “designer” covers a broad swath of disciplines. While skilled in a variety of art-related techniques, at their core, designers possess natural ability to innovate. They are inspired to solve a problem following a path where ideation is core to the development process and implementation is the final step. The creative process can be a little messy and chaotic as projects often loop back through inspiration, ideation and implementation, allowing collaborators to refine ideas...

Good Design Empowers Us to Interact with Ease and Confidence

How hard can it be to design a one- or two-word logo (stylized letters) with or without an accompanying symbol and slapping on a tagline? In reality, designing the core element of a brand—a combination mark (an emblem that uses both words and symbols)—requires a knotty mixture of knowledge in marketplace research, marketing, design, shape psychology, structure, symbolism, application of subliminal elements, color theory and typography. (Logo is a catch-all term for the combination of...

Logo Design Considerations

Earlier we provided tips for reaching time-challenged readers. An equally pressing problem is gaining the attention of people already engaged elsewhere. They need a reason to stop what they were doing, or planned to do, and instead focus fully on your content. This is the challenge for graphic designers, illustrators and photographers, whose role in custom content and content marketing creation is to draw in an audience. It’s also one of the ways Twirling Tiger...

10 Ways to Reach Distracted Readers

Easy reading comes from hard writing, as the adage goes. And easy reading is important for businesses competing across more platforms to grab time-starved readers with their thought leadership. This type of content marketing takes time to produce, and you want the investment to pay off with promising leads and a broader prospect pipeline. Here are five tips we’ve developed during our 30+ years as professional writers, editors and designers to help our clients reach...

5 Tips to Grab Time-Starved Readers with Your Thought Leadership

We’re in the age of a visual culture and data shows that imagery plays a key role in content marketing. Maureen Joyce recently interviewed Connecticut-based illustrator ROBERT PIZZO to gain insight into his process for creating effective and powerful infographics and why they should be a priority for every company. You can view Robert’s work at www.robertpizzo.com. –Maureen Joyce Sixty-five percent of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are...

Why Infographics Matter in Today’s Data-Dense World

August 2016

Winning Matters

“Gee, I really like that circus drawing you made. Can you draw one for me?” He was eagerly standing before me—dark, handsome, but not very tall given we were in second grade. Admittedly, like many of my classmates, I had a crush on Gerard DeRosa. I can see that circus drawing in my mind’s eye today … each circus animal was confidently outlined with a No. 2 pencil and meticulously colored with crayons the width...

Winning Matters

When a prospective buyer drives up to a house that’s for sale, they make a split-second decision on whether or not they’re attracted to it. It’s called “curb appeal” and it’s that first impression which determines if the buyer gets out of the car and tours the property or keeps on driving to the next one. This is the same first impression that employers make about job candidates and your prospects and customers make about...

Images Can Create Curb Appeal for Your Content

In more flourished language, you may be feeling “serenity” or “rose quartz.” In a graphic designer’s world, these embellished color names translate to Pantone 15-3919 and Pantone 13-1520. These are the two 2016 Colors of the Year declared by Pantone—the well-regarded authority for communicating color across all industries, thus allowing consistency in supply chains—from graphic design to manufacturing. According to Pantone, this year’s top picks “embody the tranquility and inner peace that consumers yearn for.”...

Are You Feeling Blue, Pink or Both?