graphic design

There’s a lot of buzz these days around non-fungible tokens, or NFTs, tied to blockchains and smart contracts previously outside creatives’ domains. But recent sales of $300 million in cryptocurrency for digital art assets is turning heads—and shaking them too. Just what is going on, and do these tech topics benefit creatives (beyond the obvious financial gains)? I’ve listened to numerous podcasts and scoured a dozen articles on the topic. Though less hazy on what’s...

NFTs, Blockchain, Smart Contracts:  Tech Topics Creatives Should Know

  In prehistoric times, people relied on images alone to convey a story. In the Information Age, images have great significance in every form of communication along with words. It’s a designer’s job to present both imagery and words together in impactful and original ways. Connecting with an audience using high-quality images that are paired with content raises the profile and perception of a business, which in turn, builds trust and respect. Here’s how to...

How to Use Images and Pair Them with Headlines

Here’s the truth: I skip over your online content marketing (blogs, media announcements, videos, knowledge center resources, websites, social media posts and more) when your imagery, or lack of, fails to capture my attention. And, as a career creative director, it’s not a unique response that just I experience; it’s a universal human response.  People react to and process visual data better than any other type of content. The human brain processes images 60,000 times...

Hey, Look at Me! Why and How to Leverage Imagery in Content Marketing

Our editorial and creative teams at Twirling Tiger Media recently celebrated industry awards in two different competitions. It was the fourth year in a row that we earned outside recognition for our writing and design. I’ve worked both sides of competitions and can tell you that sometimes the best work doesn’t always win gold, but in general all prize-winners are exceptional. If or where you place depends largely on two factors: what you enter and...

How to Create Award-Winning Content

The word “designer” covers a broad swath of disciplines. While skilled in a variety of art-related techniques, at their core, designers possess natural ability to innovate. They are inspired to solve a problem following a path where ideation is core to the development process and implementation is the final step. The creative process can be a little messy and chaotic as projects often loop back through inspiration, ideation and implementation, allowing collaborators to refine ideas...

Good Design Empowers Us to Interact with Ease and Confidence

How hard can it be to design a one- or two-word logo (stylized letters) with or without an accompanying symbol and slapping on a tagline? In reality, designing the core element of a brand—a combination mark (an emblem that uses both words and symbols)—requires a knotty mixture of knowledge in marketplace research, marketing, design, shape psychology, structure, symbolism, application of subliminal elements, color theory and typography. (Logo is a catch-all term for the combination of...

Logo Design Considerations

Earlier we provided tips for reaching time-challenged readers. An equally pressing problem is gaining the attention of people already engaged elsewhere. They need a reason to stop what they were doing, or planned to do, and instead focus fully on your content. This is the challenge for graphic designers, illustrators and photographers, whose role in custom content and content marketing creation is to draw in an audience. It’s also one of the ways Twirling Tiger...

10 Ways to Reach Distracted Readers

Easy reading comes from hard writing, as the adage goes. And easy reading is important for businesses competing across more platforms to grab time-starved readers with their thought leadership. This type of content marketing takes time to produce, and you want the investment to pay off with promising leads and a broader prospect pipeline. Here are five tips we’ve developed during our 30+ years as professional writers, editors and designers to help our clients reach...

5 Tips to Grab Time-Starved Readers with Your Thought Leadership

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