goal-setting

There are times when I find solace tinkering with design and copy details in my role as a creative director. I find that precision sows a mindful state. While paying great attention to details is essential, there is something equally practical to consider during every phase of a project: the end goal. Author and marketer Seth Godin aptly offered an example of moving beyond project details in a recent blog post by stating: “I’m pretty...

Never Lose Sight of Your End Goal

One of my favorite April activities is spring cleaning. It’s not that I enjoy sorting, donating or tossing and then cleaning down an area from ceiling to floor. I just love how I feel when the annual task is done, and I again enjoy my freshly scrubbed surroundings. With so many of us now permanently working from home or some hybrid, it’s easy for papers, boxes, files and dirt to pile up. Here are some...

Spring Cleaning: What to Purge and What to Keep

A young professional friend, Jen, works in a large enterprise. Jen told me how an interim manager from an unassociated department requested major rework done on a 60-page standard document that her team had submitted for approval. This request left the team stunned as the requirement seemed ill-considered. Jen admits she and her team came away from the meeting not fully understanding what the revisions for the document should be. A panicky feeling fell over...

Taking Control by Using a Proven Process

January 2022

Managing Deadlines

Creating successful content marketing takes creativity and skill, and it takes adhering to an established production schedule so that deliverables are timely. A production schedule lays out the workflow for team members by directing them how and when to work on a project, motivating everyone through deadlines. In whatever way you meet a deadline—either by completing your task a few days ahead of plan, or up against it thriving on eleventh-hour adrenalin—you also have to...

Managing Deadlines

There are a lot of well-intentioned people trying to earnestly be better this year—at working, exercising, eating, budgeting and relaxing. We did a series of graphics-centric content last year that might help you stick with a goal. These brief-but-potent bits of advice are based on Twirling Tiger Media leaders’ many years of experience in creating content and companies and clients. We’ve seen and done it all, and we want you to avoid the pitfalls we...

Do You Have What It Takes to Stick with a Goal?

December 2021

Listen Here

At its best, skilled listening is an exchange of emotion, a human connection and a reciprocal conversation. The reputation and growth of a business depend heavily on listening skills. What often gets in the way of proficient listening is distraction, emotion and ego.  Listening skills impact a company’s interaction with partners and customers. When done right, entire projects succeed, trust is assured and a good reputation is maintained … all by team members understanding instructions,...

Listen Here

No doubt 2021 will be remembered for several phenomena beyond an inability to bring COVID-19 under global control. Ransomware gangs worked up the cyber food chain to disrupt critical infrastructure and spread their malware through the truly novel ransomware-as-a-service. The previous year’s persistent toilet paper shortages were a precursor to broader supply chain issues. And, a record number of employees said, “I quit.” By some estimates, one in four U.S. employees had voluntarily left their...

Before You Say ‘I Quit,’ Consider Doing These Things

I occasionally am asked how to break into any field, but especially writing and editing. The referrals come from those who know my work and my track record. I wanted to share some of that advice with anyone pursuing a creative field. These practices and guiding principles worked for me whenever I job hunted. And, they apply to anyone regardless of their stage in life. Do your best, knowing some days will be more challenging...

How to Break into Any Field (Especially Writing or Editing)

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