goal-setting

What keeps you awake at night? Is it worries about money, work, the economy, personal safety, terrorism or the current political climate? Yes … it’s all that, according to two Stress in America polls conducted by the American Psychological Association in 2016 and 2017. Another contributor to your stress: social, broadcast and print media presenting news (real or fake), especially the messaging that uses negative rhetoric intended to make you hopping mad … and keep you engaged. Inflammatory content  In a...

Time to Find the Bright Side of Daily News

He can’t pass a flower garden without frantically ripping out a few trophies. And a sun-baked worm is a delicacy that’s never left behind. No, I tell myself … I’m not extracting that yucky prize from this puppy’s tangle of razor-sharp teeth. I surrender to the fact that it’s protein. In early spring, three years had passed since our previous dog’s death. At 15 years old, Twister was entrenched in our home and hearts. I...

Managing Disruptions That Affect Your Productivity

Our editorial and creative teams at Twirling Tiger Media recently celebrated industry awards in two different competitions. It was the fourth year in a row that we earned outside recognition for our writing and design. I’ve worked both sides of competitions and can tell you that sometimes the best work doesn’t always win gold, but in general all prize-winners are exceptional. If or where you place depends largely on two factors: what you enter and...

How to Create Award-Winning Content

For women seeking leadership roles in the workplace, getting noticed for your talents, skills and connections requires a marketing plan … much like a company would promote its brand, products and services. After listening to a podcast featuring Sally Helgesen, I realized budding business leaders should apply many of the same marketing tactics we use at Twirling Tiger Media to advance our clients’ brand. The intention is to engage, attract, acquire and create loyalty to...

Aspiring Business Leaders: Why and How to Market Yourself

Receiving advice from accomplished people, whether for personal or business gain, is a way to accelerate your own trajectory toward favorable outcomes. There are many ways to seek out guidance from experts, such as reading success stories, listening to helpful podcasts, crafting a thoughtful request to start a dialogue with a mentor, advisor or sponsor, and attending big and small networking events.  I find that a consistent resource for a concentration of experts and networking...

Get Inspired from Buckets of Good Advice

One of my and Anne Saita’s goals as business owners was to be mentors to other business owners—a way to impart our knowledge culled over our careers working for others and the five years working on our own content creation company, Twirling Tiger Media. Early on in our business, our company benefited greatly as recipients of a year-long mentorship under the tutelage of professionals at Blue Cross Blue Shield of Massachusetts and we wanted to...

Be Bold, Be Brave … and Be More Successful by Using a Business Framework

July Recommendations for What to Listen to Need a calming distraction from daily annoyances? Science reveals that listening to music can benefit our physical and mental health. Beyond the fact that structures within music can help to communicate happiness or sadness, a tune’s lyrics can further influence a listener’s emotional state … and offer some really good advice about life and business. Here are my picks for lyrics that encourage a different future action. #1 ...

Sage Advice in (Almost) Five Songs

Tomorrow we celebrate our nation’s independence from the British in the 1700s. What better time then to discuss how you can become more independent too. In this case, we’re talking about becoming an independent contractor as either a side gig or to replace a job that no longer works for you. Twirling Tiger Media works with a range of independent contractors, many of whom have been with us since our start. I’ve also been a...

A Guide to Being a Great Independent Contractor

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