goal-setting
February 2023
5 Tips for a ‘Limitless’ Career
I recently binged “Limitless with Chris Hemsworth,” the six-part documentary series on The National Geographic Channel (and Disney+) featuring the Australian actor best known for playing the Marvel character Thor. Hemsworth takes extreme measures in each self-contained episode to understand the human body’s limits. His goal is to revamp his lifestyle to slow the more unpleasant parts of the aging process. Each episode ends with practical tips for those without god-like bodies or endless resources....
January 2023
Outcomes of Kindness
After my mother died in 2016, I wrote a homage from her perspective focused on how she lived her life. “Through all my years, you saw my beauty and felt my kindness—as if it were a silken drape that I laid over you.” With great ease, my mother viewed all that surrounded her as worthy, regardless of imperfections. One of her innate abilities was her kindness, which I witnessed required no advance thought or ulterior...
November 2022
The ‘F’ Word in Content Marketing
Sales and marketing professionals typically cringe when they hear the “F word” in team meetings and individual reports. No, not that F word; I’m talking about forecasting. In almost every interview I conduct with a subject matter expert, I ask where a solution, company, trend or industry will be in two to five years. I am basically asking for a forecast. It turns out chief executives and field experts hate to forecast too. Many people...
The chase was on. Prey drive was engaged. The only thing between my Boston Terrier and the frantic fly on the window was the pale-colored linen couch I had just painstakingly cleaned. Beans missed his target but left behind his signature muddy paw prints. Before this mishap, I had allocated two hours to refurbish the second-hand couch. I researched how to care for the fabric and wooden legs, gathered the materials needed, carved out time,...
June 2022
Never Lose Sight of Your End Goal
There are times when I find solace tinkering with design and copy details in my role as a creative director. I find that precision sows a mindful state. While paying great attention to details is essential, there is something equally practical to consider during every phase of a project: the end goal. Author and marketer Seth Godin aptly offered an example of moving beyond project details in a recent blog post by stating: “I’m pretty...
One of my favorite April activities is spring cleaning. It’s not that I enjoy sorting, donating or tossing and then cleaning down an area from ceiling to floor. I just love how I feel when the annual task is done, and I again enjoy my freshly scrubbed surroundings. With so many of us now permanently working from home or some hybrid, it’s easy for papers, boxes, files and dirt to pile up. Here are some...
February 2022
Taking Control by Using a Proven Process
A young professional friend, Jen, works in a large enterprise. Jen told me how an interim manager from an unassociated department requested major rework done on a 60-page standard document that her team had submitted for approval. This request left the team stunned as the requirement seemed ill-considered. Jen admits she and her team came away from the meeting not fully understanding what the revisions for the document should be. A panicky feeling fell over...
January 2022
Managing Deadlines
Creating successful content marketing takes creativity and skill, and it takes adhering to an established production schedule so that deliverables are timely. A production schedule lays out the workflow for team members by directing them how and when to work on a project, motivating everyone through deadlines. In whatever way you meet a deadline—either by completing your task a few days ahead of plan, or up against it thriving on eleventh-hour adrenalin—you also have to...
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