goal-setting

January 2022

Managing Deadlines

Creating successful content marketing takes creativity and skill, and it takes adhering to an established production schedule so that deliverables are timely. A production schedule lays out the workflow for team members by directing them how and when to work on a project, motivating everyone through deadlines. In whatever way you meet a deadline—either by completing your task a few days ahead of plan, or up against it thriving on eleventh-hour adrenalin—you also have to...

Managing Deadlines

There are a lot of well-intentioned people trying to earnestly be better this year—at working, exercising, eating, budgeting and relaxing. We did a series of graphics-centric content last year that might help you stick with a goal. These brief-but-potent bits of advice are based on Twirling Tiger Media leaders’ many years of experience in creating content and companies and clients. We’ve seen and done it all, and we want you to avoid the pitfalls we...

Do You Have What It Takes to Stick with a Goal?

December 2021

Listen Here

At its best, skilled listening is an exchange of emotion, a human connection and a reciprocal conversation. The reputation and growth of a business depend heavily on listening skills. What often gets in the way of proficient listening is distraction, emotion and ego.  Listening skills impact a company’s interaction with partners and customers. When done right, entire projects succeed, trust is assured and a good reputation is maintained … all by team members understanding instructions,...

Listen Here

No doubt 2021 will be remembered for several phenomena beyond an inability to bring COVID-19 under global control. Ransomware gangs worked up the cyber food chain to disrupt critical infrastructure and spread their malware through the truly novel ransomware-as-a-service. The previous year’s persistent toilet paper shortages were a precursor to broader supply chain issues. And, a record number of employees said, “I quit.” By some estimates, one in four U.S. employees had voluntarily left their...

Before You Say ‘I Quit,’ Consider Doing These Things

I occasionally am asked how to break into any field, but especially writing and editing. The referrals come from those who know my work and my track record. I wanted to share some of that advice with anyone pursuing a creative field. These practices and guiding principles worked for me whenever I job hunted. And, they apply to anyone regardless of their stage in life. Do your best, knowing some days will be more challenging...

How to Break into Any Field (Especially Writing or Editing)

As a business, Twirling Tiger Media is required by law to complete the U.S. Census Bureau Annual Services Report. Sometimes, the U.S. Census Bureau requires businesses to drill deeper via additional surveys, such as this year’s 2021 Annual Business Survey (ABS). The statistics collected by the ABS are used by government program officials, industry organization leaders, economic and social analysts, business entrepreneurs, and domestic and foreign researchers in academia, business and government. Annual results are eventually made...

Thanks for the Reminder, Uncle Sam

In a gritty and intense survival show, ten participants attempt to endure 100 days in the Arctic in order to win a $1 million prize in season 7 of Alone: Million Dollar Challenge. (Yes … I missed seasons 1 through 6, but they are on my watchlist after this riveting season.) This gripping season of Alone was set along the shore of Great Slave Lake—the deepest lake in North America at 336 fathoms (2,014 ft.), located in Canada’s Northwest Territories,...

Wisdom from the Wild

Some employers want their workforces to return to the office by September; others are firmly committed to a hybrid or all-virtual work environment. That dichotomy poses potential pitfalls for those who remain at home now that they don’t have to. As someone who’s worked remotely on and off for the past 20 years, I’ve had to build career capital without the benefit of being on site. Here are some tips for those hoping to do...

How to Build Career Capital While Working Remotely

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