creativity

Here’s the truth: I skip over your online content marketing (blogs, media announcements, videos, knowledge center resources, websites, social media posts and more) when your imagery, or lack of, fails to capture my attention. And, as a career creative director, it’s not a unique response that just I experience; it’s a universal human response.  People react to and process visual data better than any other type of content. The human brain processes images 60,000 times...

Hey, Look at Me! Why and How to Leverage Imagery in Content Marketing

It’s easy to continue a pattern of avoiding making changes in how you work, or in the products and services that you offer … there’s no complexity, resistance, adjustment period, financial or reputation risk. However, if you don’t explore new ideas, innovations will roll on by without you, gobbling up your once-customers and prospects. Author and professional speaker Catherine DeVrye was spot on when she said, “Remember that the six most expensive words in business...

What’s Your Innovation Process?

I laugh every time the young “Liberty-bibity” dude appears in the Liberty Mutual Insurance TV ad spot called “Bad Job.” I find myself mimicking his silly hand gestures. I’m disappointed when the brand airs an alternate ad from their long-running “Truth Tellers” campaign, like LiMu Emu & Doug, because Bad Job is exceedingly funny. In any case, bravo, Liberty Mutual … as a consumer, I’ve taken notice of your brand.  The insurance giant’s Bad Job...

A Humorous Approach to Marketing Can Be a Moneymaker

Those who create content need their space, especially when suffering from writer’s block. Some need quiet. Some need motion. Some need deadlines. Some need extensions. Some need clutter. Some need clean. What they all need, though, to break a creative impasse is to ditch their smartphone. Not permanently, of course. Just until you have a breakthrough. Unlike cellphones of old, we now carry Internet-connected computers in our hands, so we can work or play online...

Got Writer’s Block? Ditch Your Smartphone!

There are numerous ways to make headlines—as in craft a great title to a piece of content marketing in order to grab attention. Just make sure that it’s the kind of attention you want for your article, blog post, white paper, case study, advertisement, and so on. Here are some tips to create great headlines for a wide variety of deliverables. The medium influences the message The first step in creating a compelling headline is...

How to Make Headlines

The warning signs usually start with missed deadlines and neglected emails or ignored phone calls or texts. The mail stacks up. Vacation days go unused. Plans with friends get canceled. If it seems there’s no longer enough time to do what you love most, here are some ways you can reclaim it and stop living in a state of perpetual overwhelm. Clear out your space Sometimes the best place to start is to clear out...

Making Room for What Really Matters to You

By participating in social networks, such as LinkedIn, or aligning yourself with a company’s brand on an “About Us” page, you are promoting yourself, and a high-quality portrait is imperative to your marketing success. Your objective should be to gain positive responses to your portrait on social networks and in the business world. How do you leave the best impression when networking online with peers, businesses, prospective employers or employees, and industry leaders? The quick...

Tips on Updating Your Business Profile Picture

Our editorial and creative teams at Twirling Tiger Media recently celebrated industry awards in two different competitions. It was the fourth year in a row that we earned outside recognition for our writing and design. I’ve worked both sides of competitions and can tell you that sometimes the best work doesn’t always win gold, but in general all prize-winners are exceptional. If or where you place depends largely on two factors: what you enter and...

How to Create Award-Winning Content

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