creativity

Those who create content need their space, especially when suffering from writer’s block. Some need quiet. Some need motion. Some need deadlines. Some need extensions. Some need clutter. Some need clean. What they all need, though, to break a creative impasse is to ditch their smartphone. Not permanently, of course. Just until you have a breakthrough. Unlike cellphones of old, we now carry Internet-connected computers in our hands, so we can work or play online...

Got Writer’s Block? Ditch Your Smartphone!

There are numerous ways to make headlines—as in craft a great title to a piece of content marketing in order to grab attention. Just make sure that it’s the kind of attention you want for your article, blog post, white paper, case study, advertisement, and so on. Here are some tips to create great headlines for a wide variety of deliverables. The medium influences the message The first step in creating a compelling headline is...

How to Make Headlines

The warning signs usually start with missed deadlines and neglected emails or ignored phone calls or texts. The mail stacks up. Vacation days go unused. Plans with friends get canceled. If it seems there’s no longer enough time to do what you love most, here are some ways you can reclaim it and stop living in a state of perpetual overwhelm. Clear out your space Sometimes the best place to start is to clear out...

Making Room for What Really Matters to You

By participating in social networks, such as LinkedIn, or aligning yourself with a company’s brand on an “About Us” page, you are promoting yourself, and a high-quality portrait is imperative to your marketing success. Your objective should be to gain positive responses to your portrait on social networks and in the business world. How do you leave the best impression when networking online with peers, businesses, prospective employers or employees, and industry leaders? The quick...

Tips on Updating Your Business Profile Picture

Our editorial and creative teams at Twirling Tiger Media recently celebrated industry awards in two different competitions. It was the fourth year in a row that we earned outside recognition for our writing and design. I’ve worked both sides of competitions and can tell you that sometimes the best work doesn’t always win gold, but in general all prize-winners are exceptional. If or where you place depends largely on two factors: what you enter and...

How to Create Award-Winning Content

Recommendations for What to Read, Watch and Listen to My self-imposed, upcoming blackout from news, social media and work, otherwise known as a holiday break, promises to be filled with reading, watching and listening for pure pleasure … along with plenty of time to recharge and enjoy family and friends. Here’s a few of my recommendations for any winter season downtime. [Read] NPR’s Book Concierge at Your Service Wonder no more about what to read...

Recharge by Detaching, Resting and Relaxing

We all want to be better in our chosen careers, right? One of the places where I frequently find motivation and inspiration is in a handful of competitive television shows that bring out the creative in me. And one that I’m currently binging on is the start of this month’s recommendations. [watch] The Great British Baking Show. Season 5 is now on Netflix, and I couldn’t be happier. I’ve been a fan of this competitive...

Recommended: The Ingredients to a Great <strike>Cake</strike> Career

We recently received word US Trademark Registration 5,526,278 is approved. This means we now are the only International Class 35 (content marketing services) company that can legally claim the name Twirling Tiger. It also means that we could, and maybe should, pepper all online and print mentions of our name with the  [registration] symbol (which for some reason won’t show up as intended here). Naming a company is not arbitrary, despite how whimsical or eponymous...

What’s in a Name? Plenty.

I still recall that long weekend in San Francisco when the parking gods smiled down on me. With one exception, great, free, relatively spacious spots (for easier parallel parking) materialized right when I needed them. An empty parking space appeared in front of our Noe Valley AirBnB on an 8% graded hill; then upon visiting Golden Gate Park on a busy weekend; and later, across from my daughter’s apartment in the crowded Richmond District. Even...

Park Yourself Here: What to Read, Listen to and Watch

July Recommendations for What to Listen to Need a calming distraction from daily annoyances? Science reveals that listening to music can benefit our physical and mental health. Beyond the fact that structures within music can help to communicate happiness or sadness, a tune’s lyrics can further influence a listener’s emotional state … and offer some really good advice about life and business. Here are my picks for lyrics that encourage a different future action. #1 ...

Sage Advice in (Almost) Five Songs