creativity

Today is better known in certain circles as May the 4th Be with You, a loose play on the most famous line in a long list of Star Wars movies. But we’re going to open with another sci-fi classic: Blade Runner. If you caught the last half hour of the Oscars the other weekend, then you likely laughed at Harrison Ford reading a list of feedback from producers to director Ridley Scott after a screening...

Critics: Know Who to Listen to and Who to Ignore

  In prehistoric times, people relied on images alone to convey a story. In the Information Age, images have great significance in every form of communication along with words. It’s a designer’s job to present both imagery and words together in impactful and original ways. Connecting with an audience using high-quality images that are paired with content raises the profile and perception of a business, which in turn, builds trust and respect. Here’s how to...

How to Use Images and Pair Them with Headlines

Anecdotes in articles, whether in print, broadcast or digital media, are one of the best ways to attract someone’s attention. People want real-life examples that underscore a point or illustrate a problem. But these same people will pick a bone if that example doesn’t deliver. That’s why it’s important that any brief story or scenario you incorporate align with the rest of the content. A tale of two Austin area residents Take the case of...

Leading by Example: How to Present Anecdotes in Articles

Before my recent move to temporary housing, I gave away all of my gently worn dinnerware … except for a few favorite mugs that, unlike others, keep my tea hot and four pasta bowls that proved indestructible. I’ve since been searching online for the perfect replacement dinnerware set for use in my new forever home that is due to be ready this summer. I’ve been fervently researching mass-produced dinnerware to assure a purchase that will...

Building Trust, Not Just Brand Recognition

I spent a lot of the last two weeks of 2020 finally catching up on books, blogs, podcasts, television shows and movies I’d long ignored. So, I figured I’d open a new year of Twirling Tiger Tales with some recommendations for what to consume in the coming days or weeks—whether you find yourself swept up in a coronavirus surge or just in need of a distraction. Watch: Death to 2020 It hasn’t received the kindest...

Some Content to Help You Get Through … Whatever

So, who’s working today? No, really. What adult among us is able to dive into deep work for hours on end? If you are, I have a favor to ask: Can you help me come up with appropriate holiday greeting card copy? I’ve been tasked by a client in the healthcare space to come up with the words to accompany the annual holiday cards its sales teams send to hospital clients. This is among the...

Getting Through Today … and Tomorrow

Your creativity peaked as a young child (98% of 5-year-olds possess a genius category of imagination), but by age 31, you likely plummeted to 2%, according to the Imaginative Thinking NASA Test. Children innately think and solve problems in creative ways because they have the freedom to make mistakes without judgement. Creativity is a skill that can be developed and a process that can be managed. You need to regain that lost creativity to generate innovation in the...

Business Survival Tip: Be Creative (Again)

Here’s the truth: I skip over your online content marketing (blogs, media announcements, videos, knowledge center resources, websites, social media posts and more) when your imagery, or lack of, fails to capture my attention. And, as a career creative director, it’s not a unique response that just I experience; it’s a universal human response.  People react to and process visual data better than any other type of content. The human brain processes images 60,000 times...

Hey, Look at Me! Why and How to Leverage Imagery in Content Marketing

We care about your success.

If you need help, we’re here for you!