Content

The Thanksgiving leftovers are gone, and all things pumpkin have transitioned to everything peppermint. Perfect time to feast on a film, a feature and a podcast to both incite and inspire us during the next round of holidays. [watch] The price of monitoring online content. The PBS series Independent Lens recently aired an excellent documentary on offshore content moderators paid to screen and often block controversial pictures and videos. The filmmakers juxtapose young Filipinos hired to...

Arbitrators of Content: When Censorship and Satire Go Too Far

The woman pulled up to the tree removal team in a silver Durango, demanding to know what they were doing tearing down aspens that bordered two properties. “This is my house!” she shouted. Only it wasn’t her house; it was mine. She’d been the victim of an online scam using a fake Craigslist rental listing as bait. If you ever use free online forums, especially Craigslist, to find a place to live, you likely will...

Protecting Your Content from Cybercriminals

Many, many years ago I befriended a disc jockey and requested a song on his popular radio station. It was October and the disc jockey’s response when rejecting my request: “That’s a summer song.” This was in the days of vinyl, when FM radio ruled. Now the music industry is highly fragmented and increasingly dependent on internet streaming services. But still the concept of the “summer song” endures. There’s that one piece that earworms its...

The Sound of Music

I have a friend who routinely keeps her cars in great condition even after they surpass the 200,000-, 300,000- and, once, 400,00-mileage mark. She swears the key to her automobile longevity is maintenance. She routinely gets tune-ups and oil changes on a set schedule – even when a manufacturer’s recommendation seems excessive. A car isn’t the same as content marketing, but they do have something in common: both need routine maintenance to keep working as...

Is Your Content in Need of a Tune-Up?

The problem of churning out better, faster, super-optimized products was solved by businesses years ago. Everyone makes flawlessly functional doohickey’s now, so today’s objective for companies is to distinguish themselves in ways that will engage and delight their audiences. To attract the right attention, you need to allow creative people into the ecosystem of a company. Metrics matter and problems need to be solved, but tackling challenges by using a crossover group of high-level stakeholders...

Why Creatives Are So Important to Product Development and Marketing

We’re in the age of a visual culture and data shows that imagery plays a key role in content marketing. Maureen Joyce recently interviewed Connecticut-based illustrator ROBERT PIZZO to gain insight into his process for creating effective and powerful infographics and why they should be a priority for every company. You can view Robert’s work at www.robertpizzo.com. –Maureen Joyce Sixty-five percent of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are...

Why Infographics Matter in Today’s Data-Dense World

August 2016

Winning Matters

“Gee, I really like that circus drawing you made. Can you draw one for me?” He was eagerly standing before me—dark, handsome, but not very tall given we were in second grade. Admittedly, like many of my classmates, I had a crush on Gerard DeRosa. I can see that circus drawing in my mind’s eye today … each circus animal was confidently outlined with a No. 2 pencil and meticulously colored with crayons the width...

Winning Matters

The other evening I was asked to participate in a phone-based field study on behalf of my city’s local government. This isn’t the first time I’ve done these surveys, but this time I was initially intrigued by the questions and selection of responses. That’s, in part, because the pollster’s questions were long and convoluted. She also strictly kept to the script. Even if I answered before she’d finished (to move things along), she just kept...

Getting to Clarity and Concision in Storytelling

Since the days when people lived in caves, imagery has been an essential means of communication. Throughout the ages, sculpture and two-dimensional depictions have helped societies pass on important stories of heroes, gods and more. Often these images or sculptures stood alone, or with minimal text, to relay a story. In an age when comprehension of the written word wasn’t widespread, imagery was the main tool for communication. As cultures became literate and the written...

The Impact and Process of Creating Editorial Imagery

When a prospective buyer drives up to a house that’s for sale, they make a split-second decision on whether or not they’re attracted to it. It’s called “curb appeal” and it’s that first impression which determines if the buyer gets out of the car and tours the property or keeps on driving to the next one. This is the same first impression that employers make about job candidates and your prospects and customers make about...

Images Can Create Curb Appeal for Your Content