content marketing

In seventh grade, a small group of us students concocted a daylong game. We raised our hands during every classroom lesson to ask the teacher a succession of questions that began with the word “why.” “Why did the author spend two pages describing his dinner when a paragraph would do?” “Why does that formula work?” “Why exactly are we learning about British colonization of India?” Our goal: See how many why questions it took to...

‘Why’ Don’t We Delve Deeper into Brand Journalism

Most of us don’t treat our passwords like we do Social Security numbers or credit card numbers. But we should. Just because we can change passwords at will—or sometimes by policy—doesn’t mean these secret codes aren’t valuable on the dark web. On the contrary, pairing a username and password is a powerful tool in a malicious hacker’s toolkit. Use a stolen credit card number or someone’s unique numeric identifier, and transactions are likely to shut...

Don’t Treat Passwords Lightly

I could write a blog post about my usual topics intended to help you maintain a balance between your career and your personal life, or how to create compelling content marketing and use powerful imagery designed to influence your target audience. But, there is a global digital-culture phenom to acknowledge—Ukrainian President Volodymyr Zelensky. I’m one of Zelensky’s 16.8M (and rising) followers on Instagram. I also consume any-platform news stories about Zelensky’s relentless defense of Ukraine’s independence...

Digital-Culture Phenom in Our Midst  —  Ukrainian President Zelensky

I recently had the honor of being a judge for a national design competition. Each design submission I reviewed in my assigned category included an array of elements such as imagery, font usage, color palettes, headlines and body copy, and the graphic design that pulled it all together. I found one tiny but crucial thing missing … something can be set in a font as small as 7-point … and something that can be a...

Tell Me Where Your Images Are From

There are a lot of well-intentioned people trying to earnestly be better this year—at working, exercising, eating, budgeting and relaxing. We did a series of graphics-centric content last year that might help you stick with a goal. These brief-but-potent bits of advice are based on Twirling Tiger Media leaders’ many years of experience in creating content and companies and clients. We’ve seen and done it all, and we want you to avoid the pitfalls we...

Do You Have What It Takes to Stick with a Goal?

No doubt 2021 will be remembered for several phenomena beyond an inability to bring COVID-19 under global control. Ransomware gangs worked up the cyber food chain to disrupt critical infrastructure and spread their malware through the truly novel ransomware-as-a-service. The previous year’s persistent toilet paper shortages were a precursor to broader supply chain issues. And, a record number of employees said, “I quit.” By some estimates, one in four U.S. employees had voluntarily left their...

Before You Say ‘I Quit,’ Consider Doing These Things

A company trying to impress customers and competitors inflated its annual sales figures on its website, claiming it made $2,000,000 in revenue when it actually was closer to $200,000. When caught, it blamed poor proofreading for not catching that extra zero. This example from a recent cybersecurity conference points to something beyond public relations problems when a company is caught making false claims. When we inflate our images or fail to fix inaccurate information, we...

Want to Avoid Ransomware? Stop Boasting Online.

  In prehistoric times, people relied on images alone to convey a story. In the Information Age, images have great significance in every form of communication along with words. It’s a designer’s job to present both imagery and words together in impactful and original ways. Connecting with an audience using high-quality images that are paired with content raises the profile and perception of a business, which in turn, builds trust and respect. Here’s how to...

How to Use Images and Pair Them with Headlines

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