collaboration

A visual creative’s job is to dazzle the reader using a well-executed convergence of concept + imagery + graphic design + words. This dynamic combination wins views … and peer-judged awards. Our team recently received national recognition in an industry awards program for a 2020 series on security awareness training featuring a fictitious company. We earned a National Silver Award from the American Society of Business Publication Editors. The series previously earned a Silver Award...

How to Create an Award-winning Series of Articles

Today is better known in certain circles as May the 4th Be with You, a loose play on the most famous line in a long list of Star Wars movies. But we’re going to open with another sci-fi classic: Blade Runner. If you caught the last half hour of the Oscars the other weekend, then you likely laughed at Harrison Ford reading a list of feedback from producers to director Ridley Scott after a screening...

Critics: Know Who to Listen to and Who to Ignore

A friend recently posted a social media meme that said, “We are not all in the same boat, but we are all in the same storm. Be kind.” I can’t think of a better summation for how the pandemic has affected people in varying ways, or a better prescriptive: Be kind. As 2020 comes to a close, many people are pretty much worn down to a nub resulting from health, financial, employment and/or childcare issues....

Dear Santa Wish List

November 2020

Got To Be Real

“What you find-ah What you feel now What you know-ah To be real” The opening lyrics to Cheryl Lynn’s 1978 hit song “Got To Be Real” reflects the understanding, acceptance and compassion I see being shared between workers and enterprises as, in many cases, business is now conducted remotely during the pandemic. And, if recent real-life examples are any indication, the new virtual world is working for most of us, even when the occasional mishap...

Got To Be Real

I’m in the process of selling my home. This is a big project … one that I’ve found should be started six to 12 months in advance of staking a “For Sale” sign in the front lawn—especially if you’ve been in your home for decades like me.   Early on in the readying process, I thought I could save money by selling my property without using a professional real estate agent. I researched the pros...

When to Abandon a DIY Project and Seek Expert Advice

Last week I wrote a piece on LinkedIn about the seismic changes in cybersecurity since I hitched my journalism wagon to that field 20 years ago. I talked about what constituted a “content producer” back then. I noted how easy it was to break into the industry as both a practitioner and paid observer. And I discussed some of my most amusing moments to illustrate how far we’ve come as professionals. What I didn’t delve...

Lessons Learned from Building a Company

Your creativity peaked as a young child (98% of 5-year-olds possess a genius category of imagination), but by age 31, you likely plummeted to 2%, according to the Imaginative Thinking NASA Test. Children innately think and solve problems in creative ways because they have the freedom to make mistakes without judgement. Creativity is a skill that can be developed and a process that can be managed. You need to regain that lost creativity to generate innovation in the...

Business Survival Tip: Be Creative (Again)

Here’s the truth: I skip over your online content marketing (blogs, media announcements, videos, knowledge center resources, websites, social media posts and more) when your imagery, or lack of, fails to capture my attention. And, as a career creative director, it’s not a unique response that just I experience; it’s a universal human response.  People react to and process visual data better than any other type of content. The human brain processes images 60,000 times...

Hey, Look at Me! Why and How to Leverage Imagery in Content Marketing

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