Twirling Tiger Media to be Mentored by Blue Cross Blue Shield of Massachusetts

December 2015

A requirement for being an entrepreneur is to believe there is something new to learn every day, regardless of your education, skills and experiences. As a managing partner in a small business, I wanted to find a way to drill down deeper on business knowledge beyond my core competencies and accelerate the ambitious goals of Twirling Tiger Media.

The Boston-based Center for Women & Enterprise (CWE) and WBENC (short for Women’s Business Enterprise National Council) offer a golden opportunity to make such gains—the 2016 Corporate Mentor Program, in which a handful of participating New England-area WBENC Corporate Members (large, well-established enterprises) choose to mentor a WBENC-certified company’s executives for a year. The mentees gain exposure to executives and staff within the host company in a multitude of areas—from human resources to marketing and more.

It’s a rigorous screening process that requires applications, essays, interviews, documentation…and more interviews—all to be certain there is alignment for both companies.

My business partner, Anne Saita, and I are pleased to announce that Twirling Tiger Media is the recipient of such a golden opportunity. Next year, we’ll be mentored by the staff at Blue Cross Blue Shield of Massachusetts. Woo-hoo! We are thrilled to be selected and grateful to Oghogho Eka of BCBS of Massachusetts, the CWE and WBENC.

During the October 2015 CWE conference I attended, Helen Greiner of CyPhy Works stated, “I wish I had more mentors and advisers when I was starting out.” Anne and I are looking forward to enlisting the expertise of our new mentors at BCBS of Massachusetts and amassing business knowledge and exchanging ideas to put Twirling Tiger Media on the fast track intelligently.

One of our 2016 New Year’s resolutions is to gain greater visibility for our company, and this 2016 Corporate Mentor Program with BCBS of Massachusetts is a great launching point to achieve that goal. We’ll keep you informed about our experiences through a quarterly post, so that you can follow our progress.