Twirling Tiger Tales

A blog with tips on how to create
fierce content marketing, at work or at play.

Most of us juggle multiple projects or manage many people in a day’s work. As a result, some projects fall by the wayside to make more room to complete others. Priorities may be based on deadlines or impact. Eventually, though, older must-do projects move back to the forefront. How, though, do you muster the enthusiasm, energy and effort to awaken dormant ideas and turn cold notes into hot copy or imagery? I should politely nod...

8 Tips to Warm Up a Cold Project

Recommendations for What to Read, Watch and Listen to My self-imposed, upcoming blackout from news, social media and work, otherwise known as a holiday break, promises to be filled with reading, watching and listening for pure pleasure … along with plenty of time to recharge and enjoy family and friends. Here’s a few of my recommendations for any winter season downtime. [Read] NPR’s Book Concierge at Your Service Wonder no more about what to read...

Recharge by Detaching, Resting and Relaxing

The other month I went with a friend to see a movie about a father dealing with his drug-addicted son. Knowing this should have prepared me for a depressing storyline, and yet, toward the end of the film, I was fighting back tears. To keep from crying, I told myself to think of something to make me happy. It was a big fail. Every person or pet I conjured made me want to weep more....

Getting through ‘Family Holidays’

The Thanksgiving leftovers are gone, and all things pumpkin have transitioned to everything peppermint. Perfect time to feast on a film, a feature and a podcast to both incite and inspire us during the next round of holidays. [watch] The price of monitoring online content. The PBS series Independent Lens recently aired an excellent documentary on offshore content moderators paid to screen and often block controversial pictures and videos. The filmmakers juxtapose young Filipinos hired to...

Arbitrators of Content: When Censorship and Satire Go Too Far

Receiving advice from accomplished people, whether for personal or business gain, is a way to accelerate your own trajectory toward favorable outcomes. There are many ways to seek out guidance from experts, such as reading success stories, listening to helpful podcasts, crafting a thoughtful request to start a dialogue with a mentor, advisor or sponsor, and attending big and small networking events.  I find that a consistent resource for a concentration of experts and networking...

Get Inspired from Buckets of Good Advice

I am the daughter of a WWII Army Air Forces veteran … a once eighteen-year-old, Thomas John Joyce, who shipped out of Boston with an Infantry Regiment to fight an enemy in Italy. My father possessed many wonderful attributes—loyal to family and friends, highly skilled crafter (he could design, build, wire, plumb and decorate structures without instruction), artistic, ardent sailor and swimmer, impeccably stylish, honest, kind, always willing to help others, and I rarely heard...

Stuff We Collect and Then Let Go Of

November 2018

The Price of Privacy

We thought we’d offer a break from all the U.S. elections coverage to focus on what some elected officials recently did in our area of expertise: privacy and cybersecurity. Several legislators have introduced consumer data protection laws, but so far only one major bill has passed at the state, versus federal, level. Earlier this year, California legislators passed the nation’s most stringent consumer privacy law to date. It’s modeled in the image of the European...

The Price of Privacy

Recommendations for What to Read, Watch and Listen to [LISTEN, OR READ] Social Media and the Global War for Public Opinion Two think tankers, P.W. Singer, a strategist at New America, consultant for the U.S. military and intelligence community and book author, partnered with Emerson T. Brooking, a research fellow at the Council on Foreign Relations who writes about conflict and social media, to co-write a new book, “LikeWar: The Weaponization of Social Media.” The...

Social Media Murkiness, Corporate Carrots and Parenthood Pitfalls

I live in a town that’s served by a modest amount of small businesses, including a driving school that my millennial daughter attended and now follows on Facebook. The company’s page is typically populated with helpful tips and lots of images of teens proudly holding up their completion certificates. My daughter, however, recently was miffed by the driving school’s Facebook post, which stated, “Just returned the two pairs of @nike I bought last weekend ....

Harnessing Your Company’s Reputation with (the Right) Content

Two things immediately stood out, to me at least, while attending my favorite cybersecurity conference last week in New Orleans. Both were tied to toilets. One had to do with a personal observation: There were lines between sessions to use women’s restrooms. At any other event, women typically stand in longer restroom lines than men. Cybersecurity conferences, though, are the reverse because there are far more men than women in the information security profession. Having...

From the Field: The Good and Bad Surrounding Today’s ‘Toilet Issues’