Twirling Tiger Tales

A blog with tips on how to create
fierce content marketing, at work or at play.

November 2014

Welcoming the Darkness

Did anyone besides me welcome the end of Daylight Saving this past weekend? Sure, there was the extra hour to sleep on Sunday, but am I the only one who loves that it gets darker earlier in the evening? Apparently not. A widely circulated piece in Business Insider outlines several ways Daylight Saving impacts health, from a loss of sleep and concentration to a lack of productivity and even a spike in heart attacks. I’m...

Welcoming the Darkness

Clearly when people come together and combine creative ideas, and leverage each other’s skills, they build wealth. Whether that wealth is as knowledge, power or money, creativity is the motor force of production that can change the economic landscape. The creative class of workers in our economy has suffered far less job loss in recent years than other sectors, such as manufacturing. I’m not going to spew any data facts about how our reset economy...

Being Creative: Everyone is Doing It

Who here hasn’t been deeply immersed in a deadline project when a family member calls to say something’s happened that requires your immediate attention? Show of hands? The truth is we’ve all gotten those calls, from entry-level employees to executives. And if you’re part of the so-called Sandwich Generation, they come more frequently. Thanks to delayed childrearing and parents living longer, many more of us are simultaneously raising funds for our kids’ schools and raising...

The Sandwich Generation: All That and a Bag of Chips

The world of information security and the people that dedicate their careers to this industry could hardly be considered static. This industry is dynamic as it cuts a path to tomorrow well before the rest of us have arrived. To keep pace with a sense of “tomorrow,” we needed to redefine the purpose of the InfoSecurity Professional logo. When designing a logo, it’s crucial to truly understand the client’s objectives as this will guide your...

Redefining + Redesigning a Logo for InfoSecurity Professional Magazine

September 2014

Happy Birthday to Us

Today Twirling Tiger Press Inc. is officially one year old. Although it may seem we are in our infancy, our staff has a combined wealth of years of experience in the graphic design and custom content industry. As we celebrate the forming of our company, Anne and Maureen want to share a few of our milestones this past year: September 24, 2013  •  Company officially incorporated in the state of Massachusetts as an S corporation operating...

Happy Birthday to Us

How many times have you come into an advisory group full of enthusiasm and ideas, only to see it wither within a few sessions? Or the mission changes and you are suddenly wondering: “Why bother?” We know we’ve felt that way. We kept all our war stories in mind when we recently created and now moderate an Editorial Advisory Board for a client with a global presence. In this case, they are helping guide content...

5 Steps to Creating Advisory Boards that Work

With Twirling Tiger Media’s recent status as a certified Women’s Business Enterprise awarded by the Women’s Business Enterprise National Council (WBENC), and my pass to last Friday’s Women’s Business Leaders Conference in Framingham, MA, I set off to meet my ‘sisters.’ I have attended many conferences as a professional, but to my surprise, this one was truly different. I was surrounded by women of all ages—individuals that have not only found their seat at the...

A Conference Call for Women in Business Leadership

September 2014

Welcome to Tiger Tales

Last fall two working mothers with ample experience in their respective fields decided to pool their talents and go into business together. Thus, on September 24, 2013, Twirling Tiger Press, Inc. was officially born. Someday Maureen’s home will be featured in one of those commercials about the humble origins of big-league startups. For now, we’re satisfied to just have made it to screen. This blog is one way for us to communicate with our family, friends,...

Welcome to Tiger Tales