Never Lose Sight of Your End Goal

June 2022

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There are times when I find solace tinkering with design and copy details in my role as a creative director. I find that precision sows a mindful state. While paying great attention to details is essential, there is something equally practical to consider during every phase of a project: the end goal. Author and marketer Seth Godin aptly offered an example of moving beyond project details in a recent blog post by stating: “I’m pretty confident that when the Titanic went down, the deck chairs were clean and well-ordered. It’s a shame no one talked about the icebergs.”

Personality tests reveal that some people grasp the big picture (creative and strategic visionaries), and others focus on the details (exacting and conscientious implementors). Less common are those who possess a balance of these traits (that’s me determined by a DiSC® personality test).

Ned Herrmann, considered the “father of brain dominance technology,” developed a four-quadrant model of cognitive preferences (analytical thinking, sequential thinking, interpersonal thinking and imaginative thinking), and the Herrmann Brain Dominance Instrument (HBDI) questionnaire designed to determine thinking-style preferences. Most people can utilize any of the four cognitive styles. If you are focusing solely on the details and missing the big picture, it may be time to build your strategic-thinking aptitude using these tips from Indeed:

  • Know your ultimate goal for a project to understand its impact without the distraction of details.
  • Describe complicated concepts in simple terms to identify the goal.
  • Focus on how a project may end instead of how you can accomplish each step.
  • Prioritize communicating with your team as you develop and examine plans or projects.
  • Ask for opinions about how a plan affects your workplace, customers and beyond before making decisions or assigning tasks.
  • Examine what is missing in projects.
  • Play strategy games that require you to think about every possible move (chess and checkers) to help train your mind to see the big picture.
  • Use mind mapping to help you develop broad ideas, solutions and concepts and examine the potential effects of those ideas.
  • Identify key actions and assign tasks to team members who can separate them into smaller steps.

Understanding how you and your team members think can create better collaboration and help move business objectives forward.

As I wrap up this post, my big-picture personality traits are producing a splat of thoughts on projects I’m considering. My detail-oriented characteristics have me checking this blog post more than twice for errors … or icebergs.

Thank you for reading this.

Maureen Joyce