Being Creative: Everyone is Doing It

October 2014

Tori, one of our cubs, fitting in with her otherworldly friends at the Dedee Shattuck Gallery, Westport, MA

Tori, one of our cubs, fitting in with her otherworldly friends at the Dedee Shattuck Gallery, Westport, MA

Clearly when people come together and combine creative ideas, and leverage each other’s skills, they build wealth. Whether that wealth is as knowledge, power or money, creativity is the motor force of production that can change the economic landscape. The creative class of workers in our economy has suffered far less job loss in recent years than other sectors, such as manufacturing. I’m not going to spew any data facts about how our reset economy has been largely affected by creativity in all industries. I’d rather tell you that I see creativity accessible and shared by everyone from an individual’s artistic expression, to group projects that innovate and affect the masses, such as Instagram, where you can “capture and share the world’s moments.”

As a creative person, this global creative outpouring on big and small levels delights, inspires and stimulates me. It validates creative ideas as a driver for a healthy economic outcome. As technology users, we have embraced creative output in our fast-paced lives. Most people express their daily musings in pictures. Businesses have caught on to the rise of visual social media and realize the effectiveness of visual marketing for building brand and community.

Spooky head made of sticks at the Dedee Shattuck Gallery, Westport, MA

Spooky head made of sticks at the Dedee Shattuck Gallery, Westport, MA

There are so many outlets for creative expression today. Recently, I spent time trolling art galleries in Philadelphia—a setting that can make my heart flutter in excitement. And this past weekend, I spent a wonderful autumn day exploring Westport, MA…a visual haven for the easily inspired. My daughter and I stopped into the spooky woods behind the Dedee Shattuck Gallery to find these mystical creatures lurking…apropos for upcoming Halloween festivities. My business partner, Anne, is busily crafting DIY holiday gifts with her architect friend. (Not to worry, family and friends—the gift is smaller than a garage!)

Participating in creativity, whether through DIY projects intended for yourself or a small group, or through visual media in the workplace, can make you stand out from the crowd.

—Maureen