Be Bold, Be Brave … and Be More Successful by Using a Business Framework

September 2018

Image: iStock

One of my and Anne Saita’s goals as business owners was to be mentors to other business owners—a way to impart our knowledge culled over our careers working for others and the five years working on our own content creation company, Twirling Tiger Media. Early on in our business, our company benefited greatly as recipients of a year-long mentorship under the tutelage of professionals at Blue Cross Blue Shield of Massachusetts and we wanted to “give back.” The enthusiastic BCBS mentors poked and prodded us in directions that kept us from making rookie mistakes and, at times, forced us to look at bigger goals and processes. 

From mentee to mentor

Anne met her goal of mentoring a woman-business owner in the cybersecurity field. My opportunity presented itself when I was asked to be a part of a steering committee for this year’s Women Business Leaders Conference (WBLC), which will be held in Framingham, MA, on October 19. The WBLC, whose conference theme is “Be Bold, Be Brave,” is an annual event hosted by the Center for Women & Enterprise (CWE). It’s a day of high-profile and inspiring keynote speakers, networking and learning for women professionals and women business owners (and men). I’ve attended many WBLCs in past years, and I was humbled and grateful when asked to participate in the session planning. This was my chance to offer input and have a positive impact on helping other business owners on a broader scale.

Lessons learned

I’ve benefitted from many conferences and topic-specific classes all over New England offered by various organizations that were designed to help both new and established enterprises. I’ve learned everything from understanding basic accounting, marketing to millennials and balancing work and life through mindfulness to human resources best practices, managing intellectual property and more. Acquiring all of this knowledge is critical for professional growth and is time well spent. But an important topic was not often covered—how to establish and follow a business framework.

It’s not complicated when there’s a system to follow

Most startups or established businesses begin because a visionary or an integrator is quite good at providing a product or service, but they likely lack the skills to run and expand a company. Many tend to follow a passion without a solid plan. Without an operating system in place, a business may very well flounder. An operating system formally establishes the company’s core focus (purpose, cause and passion), short- and long-term goals with measurable results to gain traction, marketing strategy, annual and quarterly goals, an accountability chart, how to hire based on your company’s values, policies that are followed by all and much more.

Build your foundation 

Shortly after the formation of Twirling Tiger Media, the leadership of the company made an investment in a practical approach to help our company clarify, simplify and achieve our vision—the Entrepreneurial Operating System (EOS). This isn’t software, but rather training and coaching for leadership teams on how to get on the same page and form their vision, gain more traction and execute on that vision and become a healthy and cohesive team—all led by an EOS facilitator. We use the EOS business tools every day and they have proven to be reliable and helpful. 

There’s many other business methods for companies to implement that will help them meet their objectives, and many instructional classes and conferences to attend. But it’s crucial to utilize procedures that will help establish a solid foundation on which to successfully build your business.

I hope to see you at this year’s Women Business Leaders Conference and attending a roundtable that’s planned on the importance of establishing a business process!

Thank you for reading this.

—Maureen Joyce