Twirling Tiger Tales

A blog with tips on how to create
fierce content marketing, at work or at play.

At recent networking events, I’ve been mingling with other small business owners and professionals who are interested in advancing their brand online. From financial advisors and real estate brokers to web service providers, wellness coaches and more—most are flummoxed by how to begin to gain attention and traction from prospects while on a tight budget. One piece of advice I offer to jump-start marketing for either their company or personal brand: Create an active blog. ...

How to Begin Marketing Your Brand Using Blogs

October 2019

How to Make Headlines

There are numerous ways to make headlines—as in craft a great title to a piece of content marketing in order to grab attention. Just make sure that it’s the kind of attention you want for your article, blog post, white paper, case study, advertisement, and so on. Here are some tips to create great headlines for a wide variety of deliverables. The medium influences the message The first step in creating a compelling headline is...

How to Make Headlines

He can’t pass a flower garden without frantically ripping out a few trophies. And a sun-baked worm is a delicacy that’s never left behind. No, I tell myself … I’m not extracting that yucky prize from this puppy’s tangle of razor-sharp teeth. I surrender to the fact that it’s protein. In early spring, three years had passed since our previous dog’s death. At 15 years old, Twister was entrenched in our home and hearts. I...

Managing Disruptions That Affect Your Productivity

The warning signs usually start with missed deadlines and neglected emails or ignored phone calls or texts. The mail stacks up. Vacation days go unused. Plans with friends get canceled. If it seems there’s no longer enough time to do what you love most, here are some ways you can reclaim it and stop living in a state of perpetual overwhelm. Clear out your space Sometimes the best place to start is to clear out...

Making Room for What Really Matters to You

By participating in social networks, such as LinkedIn, or aligning yourself with a company’s brand on an “About Us” page, you are promoting yourself, and a high-quality portrait is imperative to your marketing success. Your objective should be to gain positive responses to your portrait on social networks and in the business world. How do you leave the best impression when networking online with peers, businesses, prospective employers or employees, and industry leaders? The quick...

Tips on Updating Your Business Profile Picture

Our editorial and creative teams at Twirling Tiger Media recently celebrated industry awards in two different competitions. It was the fourth year in a row that we earned outside recognition for our writing and design. I’ve worked both sides of competitions and can tell you that sometimes the best work doesn’t always win gold, but in general all prize-winners are exceptional. If or where you place depends largely on two factors: what you enter and...

How to Create Award-Winning Content

A pithy and seemingly superficial greeting accompanied by a request from a long-lost business associate arrived in my inbox. You know the type: “Hi … it’s been a while … can you direct me to copious leads for my services?” I’m paraphrasing, but that was the nub.  I enjoy the role of bridging those in my network with bountiful opportunities, and gaining from the reciprocal benefits. But, in the case of this peer, her past...

Go Ahead and Leverage Your Network

Over the years I’ve used different note-taking modes in meetings and conference sessions. Sometimes I use a laptop or tablet; other times, I go with paper and pen. One thing I’ve noticed in that time is how little I actually retain when I am taking notes electronically. Then again, I can make sense of my notes, which isn’t always the case with handwritten ones. Several years ago, a Harvard Business Review intern  wrote about what we...

Is Your Note-taking a Help or a Hindrance?

For women seeking leadership roles in the workplace, getting noticed for your talents, skills and connections requires a marketing plan … much like a company would promote its brand, products and services. After listening to a podcast featuring Sally Helgesen, I realized budding business leaders should apply many of the same marketing tactics we use at Twirling Tiger Media to advance our clients’ brand. The intention is to engage, attract, acquire and create loyalty to...

Aspiring Business Leaders: Why and How to Market Yourself

We’re now weeks away from the official start of summer here in the northern hemisphere. In theory, we should slow down and spend more time outdoors enjoying our natural surroundings. Everything is supposed to be lighter during summer months—the days, clothing, meals and ambitions. As such, our consumption of media often takes a hiatus from heavy material, too. That’s why this month I’m recommending content that left me smiling (and one bonus that didn’t but...

Where Will This Summer Lead You?