Twirling Tiger Tales

A blog with tips on how to create
fierce content marketing, at work or at play.

Some of us are nearly a month into sheltering in place, which means we’ve also adjusted to working from home (if we are fortunate enough to still have jobs). Twirling Tiger Media has always been a virtual company, but the mandated self-quarantines to better manage the COVID-19 outbreak means even we “home pros” must do things differently. For me, our dining room now serves as my husband’s temporary operations center, which means for 8 to...

How’s Working from Home Working Out for You?

Emergency plans are in full swing as our nation and those around the globe mobilize to fight the spread of COVID-19. It’s encouraging to see our country’s mayors and governors, coupled with our brilliant scientific community, leading the charge in facing this public health crisis. On the business front, many leaders are calling for the federal government to alleviate the pain small businesses and their employees are facing.  Thrust to the forefront is the importance...

Practicing Social Isolation and Social Solidarity

I’m going to wade into waters our company typically avoids: politics. Today is Super Tuesday, which means qualified voters in 14 states will be casting ballots for their preferred candidates vying for U.S., state and local offices. There has been a lot of concern over election interference, which is why 80% of the nation will be using paper ballots despite advances made in electronic voting come November. That’s according to Christopher Krebs, the head of...

Let’s Make Every Vote Count

It’s easy to continue a pattern of avoiding making changes in how you work, or in the products and services that you offer … there’s no complexity, resistance, adjustment period, financial or reputation risk. However, if you don’t explore new ideas, innovations will roll on by without you, gobbling up your once-customers and prospects. Author and professional speaker Catherine DeVrye was spot on when she said, “Remember that the six most expensive words in business...

What’s Your Innovation Process?

In early January, content posted on Teen Vogue’s website began trending on social media, which should have delighted the magazine’s editorial team. The article focused on how Facebook planned to tackle politically-driven misinformation campaigns on its platform. But the article itself was misleading. Though appearing as editorial content, it actually was a paid piece from Facebook. Teen Vogue initially added an editor’s note labeling it as sponsored content. When the controversy failed to die down,...

Creating Sponsored Content People Want to See

What keeps you awake at night? Is it worries about money, work, the economy, personal safety, terrorism or the current political climate? Yes … it’s all that, according to two Stress in America polls conducted by the American Psychological Association in 2016 and 2017. Another contributor to your stress: social, broadcast and print media presenting news (real or fake), especially the messaging that uses negative rhetoric intended to make you hopping mad … and keep you engaged. Inflammatory content  In a...

Time to Find the Bright Side of Daily News

Digital marketing is about to hit a major disruption. That’s especially true for organizations reliant on buying rather than building lists, gauging campaign effectiveness through web metrics, and sending content to recipients without their explicit permission. All of those practices are impacted by the nation’s most stringent consumer data privacy law: the California Consumer Privacy Act (CCPA). Though CCPA received a lot of attention when it first passed in summer 2018, it’s only been in recent months...

Making Sure Your Digital Marketing Meets CCPA

I laugh every time the young “Liberty-bibity” dude appears in the Liberty Mutual Insurance TV ad spot called “Bad Job.” I find myself mimicking his silly hand gestures. I’m disappointed when the brand airs an alternate ad from their long-running “Truth Tellers” campaign, like LiMu Emu & Doug, because Bad Job is exceedingly funny. In any case, bravo, Liberty Mutual … as a consumer, I’ve taken notice of your brand.  The insurance giant’s Bad Job...

A Humorous Approach to Marketing Can Be a Moneymaker

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