Twirling Tiger Tales
A blog with tips on how to create
fierce content marketing, at work or at play.
March 2023
Hurry Up With That Pie
I enjoy listening to National Public Radio (NPR), including broadcasts from Boston affiliate WBUR. My husband and I are supporters of the station, sometimes donning our matching WBUR T-shirts that attest to our loyalty. I believe NPR offers factual news and engaging cultural coverage in a world of misinformation. Public radio has sometimes been the butt of jokes … and now I understand why. The other week I listened to a mid-afternoon story by a reporter diving...
March 2023
Let’s Chat About ChatGPT
Two months ago, when ChatGPT quickly ascended the hype cycle, I considered incorporating a trick now regarded as trite. I’d let the large language model technology draft this blog post. I’m glad I didn’t give in to gimmick. Instead, I asked ChatGPT to craft 1,500 words on the global nursing shortage. I’d just written a 1,500-word white paper on the same topic for a client and wanted to compare results. What I got back made...
February 2023
5 Tips for a ‘Limitless’ Career
I recently binged “Limitless with Chris Hemsworth,” the six-part documentary series on The National Geographic Channel (and Disney+) featuring the Australian actor best known for playing the Marvel character Thor. Hemsworth takes extreme measures in each self-contained episode to understand the human body’s limits. His goal is to revamp his lifestyle to slow the more unpleasant parts of the aging process. Each episode ends with practical tips for those without god-like bodies or endless resources....
January 2023
Outcomes of Kindness
After my mother died in 2016, I wrote a homage from her perspective focused on how she lived her life. “Through all my years, you saw my beauty and felt my kindness—as if it were a silken drape that I laid over you.” With great ease, my mother viewed all that surrounded her as worthy, regardless of imperfections. One of her innate abilities was her kindness, which I witnessed required no advance thought or ulterior...
January 2023
3 Easy Ways to Work Through a Creative Block
Ever suffer from a creative block? ‘Course you have. We all hit mental blockades and stall creatively, especially if we don’t allow enough time (or give too much) for an idea or approach to gestate. As a seasoned writer, there have been plenty of times where I’ve been unable to see the light through the trees. When that happens, I typically incorporate these three ways to power through a rut. 1. Get More Creative by...
The commercial creative industry is either bracing for or embracing the fast-evolving use of text-to-image AI (artificial intelligence) software such as Lexica, DALL-E 2 and many more. These dazzling text-to-image apps allow users to create original images by simply typing in a few descriptive words. The output can combine concepts, attributes and styles, such as “an astronaut riding a horse in a photorealistic style.” For existing artworks, the software allows the user to create new...
November 2022
The ‘F’ Word in Content Marketing
Sales and marketing professionals typically cringe when they hear the “F word” in team meetings and individual reports. No, not that F word; I’m talking about forecasting. In almost every interview I conduct with a subject matter expert, I ask where a solution, company, trend or industry will be in two to five years. I am basically asking for a forecast. It turns out chief executives and field experts hate to forecast too. Many people...
Creatives, rejoice. Based on the recent U.S. Census Bureau’s Annual Business Survey, Uncle Sam has acknowledged your talents as paramount in the workplace. Tasked with completing these surveys, I am familiar with the typical “sections” of questions like company information, owner characteristics, research activities, goods, services, and business processes and technology. But wait, there it was, Section F (for finally). SECTION F: DESIGN AND INTELLECTUAL PROPERTY The following questions ask about the role that design plays in...
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