Twirling Tiger Tales

A blog with tips on how to create
fierce content marketing, at work or at play.

What keeps you awake at night? Is it worries about money, work, the economy, personal safety, terrorism or the current political climate? Yes … it’s all that, according to two Stress in America polls conducted by the American Psychological Association in 2016 and 2017. Another contributor to your stress: social, broadcast and print media presenting news (real or fake), especially the messaging that uses negative rhetoric intended to make you hopping mad … and keep you engaged. Inflammatory content  In a...

Time to Find the Bright Side of Daily News

Digital marketing is about to hit a major disruption. That’s especially true for organizations reliant on buying rather than building lists, gauging campaign effectiveness through web metrics, and sending content to recipients without their explicit permission. All of those practices are impacted by the nation’s most stringent consumer data privacy law: the California Consumer Privacy Act (CCPA). Though CCPA received a lot of attention when it first passed in summer 2018, it’s only been in recent months...

Making Sure Your Digital Marketing Meets CCPA

I laugh every time the young “Liberty-bibity” dude appears in the Liberty Mutual Insurance TV ad spot called “Bad Job.” I find myself mimicking his silly hand gestures. I’m disappointed when the brand airs an alternate ad from their long-running “Truth Tellers” campaign, like LiMu Emu & Doug, because Bad Job is exceedingly funny. In any case, bravo, Liberty Mutual … as a consumer, I’ve taken notice of your brand.  The insurance giant’s Bad Job...

A Humorous Approach to Marketing Can Be a Moneymaker

If you are on Facebook, Instagram, LinkedIn or a number of niche platforms, like TikTock and Snapchat, then you are likely being bombarded by brands, not just through direct marketing and digital advertising, but through brand ambassadorships. There are laws governing how companies can market online to consumers. What hasn’t gotten as much attention are federal regulations surrounding social media users who peddle productsthrough personal posts. Many of these are non-celebrities flattered that a company wants...

Under the Influence: How to Spot Social Media Violators

November 2019

Be Best, Blogger

On a LinkedIn post recently, marketers were debating the value of blogs—those marketing mainstays used to build trust with your prospects, warm up the buying process with engagement and bolster your SEO efforts. Some of those weighing in on LinkedIn suggested to not post “some crappy 500-word blog that your overpaid agency told you to write,” and to “ditch the blog when you have nothing to say.” I 100% agree with those recommendations … and...

Be Best, Blogger

Those who create content need their space, especially when suffering from writer’s block. Some need quiet. Some need motion. Some need deadlines. Some need extensions. Some need clutter. Some need clean. What they all need, though, to break a creative impasse is to ditch their smartphone. Not permanently, of course. Just until you have a breakthrough. Unlike cellphones of old, we now carry Internet-connected computers in our hands, so we can work or play online...

Got Writer’s Block? Ditch Your Smartphone!

At recent networking events, I’ve been mingling with other small business owners and professionals who are interested in advancing their brand online. From financial advisors and real estate brokers to web service providers, wellness coaches and more—most are flummoxed by how to begin to gain attention and traction from prospects while on a tight budget. One piece of advice I offer to jump-start marketing for either their company or personal brand: Create an active blog. ...

How to Begin Marketing Your Brand Using Blogs

There are numerous ways to make headlines—as in craft a great title to a piece of content marketing in order to grab attention. Just make sure that it’s the kind of attention you want for your article, blog post, white paper, case study, advertisement, and so on. Here are some tips to create great headlines for a wide variety of deliverables. The medium influences the message The first step in creating a compelling headline is...

How to Make Headlines

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